Former WoodCraft IT Director to Oversee Development of nChannel’s Cloud-based Retail Management Platform

COLUMBUS, OH – November 17, 2011 – nChannel, a cloud-based multi-channel management platform for retailers has named Chris Brown as its new Chief Technology Officer (CTO).

As CTO at nChannel, Brown will oversee the development and direction of nChannel’s web-based service that helps small to medium sized retailers manage operations in a multi-channel environment. Online subscriptions will include the availability of downloadable ‘adaptors’ which will connect nChannel’s solution to a retailer’s existing POS, financial, eCommerce and/or CRM systems.

“Chris brings a wealth of retail and technical expertise to nChannel,” said Steve Weber, cofounder of nChannel. His comprehensive understanding of the needs of multi-channel retailers, coupled with his exceptional technical skills will ensure our cloud-based platform delivers compelling value for customers.”

Chris was formerly a primary architect of Connect2Retail, a retail management software application from Retaillabs. Prior to that, Chris served as IT director for Woodcraft Stores, a leading retailer of woodworking tools, plans and supplies, where he developed and enhanced Woodcraft’s corporate systems for their complex multi-channel environment. For the last ten years Chris has served as an Adjunct Faculty member at West Virginia University, teaching System Administration, Database Management, and Software Development.

About nChannel
nChannel provides an easy-to-use, cloud-based platform that enables retailers to cost effectively synchronize and exchange sales, customer, and product data from transactions that occur at the register, in the warehouse, or via multiple web-stores. The system is sold direct to subscribers via the nChannel website, but is also available through nChannel’s network of value-added resellers. Software developers can also partner with nChannel to provide connectivity from their software applications to the nChannel platform, further providing value to retailers.

Using nChannel, subscribers can link their existing financial and POS systems with any number of external sales channels including websites, marketplaces and wholesale customers. nChannel’s centralized, web-based model enables retailers to gain efficiencies by reducing data entry required to maintain multiple sales channels, and improve sales and inventory visibility. These capabilities provide retailers with revenue producing options such as drop ship, in-store-pickup or delivery services that improve customer satisfaction. For additional information about nChannel, please visit our website at www.nchannel.com