Essential Magento SEO and Social Media Extensions for Your eCommerce Store
If you run an eCommerce site for your business, then you have most likely come across the term “search engine optimization.” SEO is a vitally important aspect of maintaining a presence online, as it essentially helps your site stand out from the rest by ranking it near the top of specific search engine queries (depending on what you target).
Magento understands the value of SEO and is dedicated to providing its users with a variety of free tools. In addition to that, there are Magento social media extensions available to help your business improve its presence on the world’s most popular social networks. Like SEO, social media now plays a critical role in the success of your eCommerce store, and many social media strategies go hand-in-hand with various SEO techniques.
Here are a few of the best free Magento extensions that will enhance your site’s SEO and social media capabilities:
Yoast – MetaRobots
This module controls meta robots tags to Magento pages, giving users the opportunity to prevent indexing of search result pages while still allowing search engines to follow the links on them, prevent indexing of non-content pages, prevent indexing of login and register pages, set custom robots tags for product pages and more.
MageMonkey – MailChimp Integration
Email marketing continues to be an important aspect of any online marketing campaign. This Magento SEO extension provides full integration with the MailChimp email marketing system by using their integration API. It supports multiple MailChimp email lists, multiple interest groups, WebHooks to keep subscriptions in sync in both Magento and MailChimp, and more.
Facebook Connect and Like
As the most popular social network in the world, it is imperative that your business have a presence on Facebook. Not only will you be able to interact with your customers, but this social media extension will allow you to connect your Magento store to Facebook, giving users the opportunity to log in to your store using their own Facebook account. This also utilizes the “Like” function on product pages and recent activity widgets, making this one of the most useful Magento social media extensions out there.
Google Content API for Shopping
This extension allows users to migrate eCommerce stores to Google’s new API to ensure that product and catalog information will show up in Google searches. Getting your catalog details to be indexed in Google is vital to your site’s SEO success, making this free extension a must-have.
Social Power Share
Not only does this social media extension give you the opportunity to share your products across a wide range of social networks, but it also provides incentives to shoppers who share a product with friends on their own individual social networks.
Semantic SEO for Rich Snippets
With this Magento extension, rich item previews (or “rich snippets”) are displayed in search engines, instantly giving information on prices, availability, delivery options, images, and more. This has the potential to increase your click-through-rates (CTR) by up to 30%.
Additional SEO & Social Media Extensions for Magento
The above are just a sampling of some of the most effective extensions for your SEO and social media campaigns with your Magento store. The Magento site has a wealth of additional ones and we’ve provided quick links to them here:
- Most Popular Magento SEO Extensions
- Most Popular Social Marketing Extensions
- Top Email Marketing Extensions
- Most Popular Analytics Extensions for Magento