If you are employing a multichannel sales strategy, there’s no doubt you’ve experienced integration challenges. While multichannel increases revenue and attracts more customers due to increased choice and convenience, both B2B and B2C industry leaders are engaging in integration strategies to eliminate the complexity of multiple business processes shared between multiple systems. But the challenge of choosing an effective, long-term integration solution still remains.
What I’ve learned from researching this issue is that in a little less than 10 years ago, comprehensive, off-the-shelf solutions that managed or automated technology retail operations were hard to come by. Companies who could afford the tools invested in many different bespoke systems (custom made to task specification) and created their own DIY eCommerce platforms consisting of a patchwork of unwieldy and cumbersome disparate systems. Despite giving companies an online presence, these first-generation platforms have some serious issues and required a lot of time and money to operate and maintain. (more…)
nChannel’s guide to Magento hosting
At nChannel, we’re always doing research for our clients. Recently people have been asking, “What’s the best company to host a Magento store?” Unfortunately, the information available is sparse. In fact, it seems every guide out there is either poorly written or written by the hosting company itself. We wanted to alleviate the burden of researching every company by doing it for you, and we’ve compiled a list of all the essential information you need to know when choosing a Magento hosting provider.
As IRCE celebrates their 10th year as the world’s largest eCommerce conference and exhibition, an anticipated 10,000 attendees have the opportunity to network and learn from industry leaders of all sizes. This notorious conference is co-developed by the eCommerce experts at Internet Retailer magazine. This year’s event takes place at Chicago’s McCormick Place on June 11th and 12th. As an eCommerce solution leader, nChannel doesn’t want you to miss out on this chance to experience the latest industry news and technology. If you have not already registered, here are 4 reasons to convince your team to purchase flights this afternoon. (more…)
While companies need several types of technology to run an online business, it can be confusing choosing the right ones that fit your business needs. Some sellers mistakenly choose all-in-one package because they think (or are told) that it will be easier to manage than separate systems. While that might be true, most find that the limitation of the all-in-ones far outweigh the cost of choosing best-of-breed solutions for each part of your business and integrating them.
At nChannel, part of my job is to research and analyze our customer base to find trends and learn what works and what doesn’t. Here’s a common scenario I run across that has shown to result in online success.
- Companies are saying goodbye to outdated and outgrown back-office inventory management solutions, product spreadsheets, and sales ledger accounting systems and upgrading to a robust, all-encompassing business management system like Sage ERP.
- When they are ready to open their web store, they choose an ultra-modern, robust eCommerce shopping cart like Magento to handle the most important side of their business…the one the customers see!
- Finally, they eliminate the cost and manual effort they expend on tasks like updating their web store’s product catalog, inventory reconciliation, pulling and processing orders, managing customer inquiries and account information, and balancing financials – just to name a few. (more…)
1. Why Product Information Management is important
Have you ever searched for a product online only to receive meager results and thought, “I know there are more people selling this stuff, why can’t I find it?” Or maybe you got frustrated browsing a site because you had to scroll through pages and pages of unorganized products. The source of both of these common problems could be a lack of adequate product information management.
Managing products is a key component to the success of selling online.
- You need to get products to market quickly and with complete and accurate detail.
- Product data must be searchable so search engines can find them.
- You must offer and maintain a large product assortment.
- Items must be organized into collections to make shopping easier for the buyer.
- Updating product data should not break the bank or take so long that it’s prohibitive. (more…)
Magento Imagine truly is the premier global eCommerce conference focused on exchanging inspired and innovative ideas, discussing emerging trends and making lasting connections! This year’s event will take place May 12th – 14th at the Hard Rock Hotel & Casino Las Vegas, and nChannel is proud to be a Silver Sponsor. As a Magento Partner, we’re anticipating a fantastic show next week and want to share 5 of the top reasons we think you need to attend the conference. We just found out though, the conference being so popular, has recently sold out. So, if you have not already registered, consider the title of this to be the top 5 reasons why you should have attended, and put it on your calendar for 2015!
Not all eCommerce shopping carts are created equal. Many look similar on the surface, but deep down have way more to compare than just price and features. Most merchants will only ever use a fraction of the features offered, so don’t let things like unlimited bandwidth and unlimited product listings be your main criteria. And unless you need complete customization and you have IT staff to help, full-fledged open source solutions are probably not the choice either. In our experience, small and mid-size companies have the best experience with mid-priced eCommerce platforms with a solid feature set and expandable design.
I will admit I have tried my hand at selling a few items on eBay. It was surprisingly very easy, and I did make some quick cash that recouped some of the money I spent on designer bags that were definitely a splurge. But then there are those who take selling to the next level. A friend of mine sells collectibles on eBay. She regularly lists 1000+ items at a time. I know creating listings is not difficult, but does require a little creativity and research so listings are attractive, items are priced competitively, and they stand out from the hundreds, if not thousands of other items listed. But imagine creating a thousand or tens of thousands of listings on a regular basis. Aside from listing those items, managing the inventory can be a bear! (more…)
I do a lot of research. And because we work with so many Magento users, I pay attention to what they’re talking about. Lately, I’ve been running into a lot of conversation about the challenges of running multiple Magento stores. We have a unique perspective on that at nChannel, so I thought I’d join the conversation. (more…)
Consistency, convenience, product availability and price are key drivers luring shoppers out of brick and mortar stores into the world of eCommerce. Lackluster store displays, picked over merchandise and poor customer service, are just a few reasons turning shoppers away. Forbes recently reported that during the 2013 holiday shopping season, U.S. retailers received approximately half the holiday foot traffic they experienced just three years ago. And concern trickles down as large retailers like Best Buy and JCPenney close stores. Many reasons are cited for the closings, but two reasons stand-out as lessons to be learned.