Executive will lead company’s public relations and direct marketing campaigns
COLUMBUS, Ohio – nChannel, a Columbus, Ohio-based cloud-based retail management platform provider for multi-channel sales retailers, has promoted Shilpa Marano to Director of Marketing. In her new role, Marano will lead efforts to promote the company’s industry-specific solutions for retailers selling through multiple sales channels, such as eCommerce, brick-and- mortar stores, and online marketplaces.
Marano is a 19-year sales and marketing, retail and eBusiness veteran. She spent the first five years of her career specializing in selling exclusively to small to medium supply chain partners of big box retailers, and became a multi-year member of the President’s Club. During her 12-year tenure at Sterling Commerce, Marano was a highly successful sales executive and also served as product manager, product marketing manager, and eBusiness Advisor for strategic accounts including Toyota, General Mills and FedEx.
She also owned an independent consulting business for several years, helping small businesses maximize their online traffic through web design, promotion, and content generation. Marano worked with a variety of B2B marketing and PR firms to provide marketing guidance to large high-tech clients as well as small and medium-sized businesses.
“This is a landmark year for nChannel,” said Steve Weber, CEO of nChannel. “The next generation of our retail management platform will help companies manage multiple sales channels with unprecedented ease and flexibility. Shilpa’s role will be to evangelize the value of multi-channel management and expand nChannel’s customer base of retailers and suppliers to drive growth during 2014.”
nChannel offers companies a complete suite of easy-to-use cloud-based solutions to manage their multi-channel environment including transaction synchronization, order management, item catalog syndication and master data management. nChannel’s cost-effective web-based subscription model enables companies to manage sales processes for both wholesale and consumer channels. Using nChannel, subscribers connect their existing financial, ERP and/or POS systems with any number of external online and offline stores including marketplaces such as eBay and Amazon. Publishers of software or cloud applications can develop connections to the nChannel platform to quickly provide integration to any other connected application on the platform. For additional information about nChannel, please visit our website at www.nchannel.com