The holiday shopping season is here with consumers and retailers writing their lists and checking them twice. Black Friday has evolved over the years, and 2023 promises to be no exception. In this article, we’ll explore the latest trends shaping the Holiday season retail landscape in 2023.(more…)
As surreal as it may seem, the spooktacular climax to autumn is almost upon us. Along with all the things that make Halloween wickedly good, there are opportunities for your small business to capitalize on the fun. Halloween is widely considered to kick off the holiday shopping season and is the 2nd largest shopping holiday of the year, close on the heels of Christmas. This “bewitching” holiday makes up a large chunk of the annual revenue online retailers see. Holiday shoppers spent an estimated 8 billion dollars last year for Halloween alone, and this year that number is expected to be even higher.(more…)
The majority of businesses are trialing chatbot software right now. But does one-size-fit-all when it comes to automation? At best, chatbots provide the quick, 24/7 experience that customers demand. At worst, they frustrate the customer, sending them straight to a competitor’s website. The key to finding the right chatbot strategy lies in knowing the technology’s strengths and limitations (and not being overpromised on what bots can accomplish).(more…)
As a business owner, it’s hard to imagine a worse scenario than losing customers. Frustrating at best and devastating at worst, it’s an often unavoidable part of the business. With the right strategies in place, though, you can increase customer retention.
There are many strategies you can utilize to increase customer retention and lead development. This guide will discuss how to use targeted content to improve the relationship you have with your audience. You will also learn five steps you can take to win back lost customers.(more…)
The rise in e-Commerce businesses has put extra emphasis on convenience when shopping, as well as consumers wanting a variety of shipping options.
This, coupled with the fact that in today’s digital world people, expect results almost instantly, means that consumers have come to expect a certain level of service from e-Commerce businesses.
Plus, the ability to order online and receive goods quickly can influence buyer’s decisions. It can also boost sales and create a loyal customer base.
This is why it is very much in the interest of any e-Commerce business to perfect the shipping and fulfilment process. And that’s where we come in.
In this guide, we’re going to look at six important things you should know about e-Commerce shipping and fulfilment to help your business succeed this year.(more…)