As surreal as it may seem, the spooktacular climax to autumn is almost upon us. Along with all the things that make Halloween wickedly good, there are opportunities for your small business to capitalize on the fun. Halloween is widely considered to kick off the holiday shopping season and is the 2nd largest shopping holiday of the year, close on the heels of Christmas. This “bewitching” holiday makes up a large chunk of the annual revenue online retailers see. Holiday shoppers spent an estimated 8 billion dollars last year for Halloween alone, and this year that number is expected to be even higher.(more…)
The majority of businesses are trialing chatbot software right now. But does one-size-fit-all when it comes to automation? At best, chatbots provide the quick, 24/7 experience that customers demand. At worst, they frustrate the customer, sending them straight to a competitor’s website. The key to finding the right chatbot strategy lies in knowing the technology’s strengths and limitations (and not being overpromised on what bots can accomplish).(more…)
As a business owner, it’s hard to imagine a worse scenario than losing customers. Frustrating at best and devastating at worst, it’s an often unavoidable part of the business. With the right strategies in place, though, you can increase customer retention.
There are many strategies you can utilize to increase customer retention and lead development. This guide will discuss how to use targeted content to improve the relationship you have with your audience. You will also learn five steps you can take to win back lost customers.(more…)
The rise in e-Commerce businesses has put extra emphasis on convenience when shopping, as well as consumers wanting a variety of shipping options.
This, coupled with the fact that in today’s digital world people, expect results almost instantly, means that consumers have come to expect a certain level of service from e-Commerce businesses.
Plus, the ability to order online and receive goods quickly can influence buyer’s decisions. It can also boost sales and create a loyal customer base.
This is why it is very much in the interest of any e-Commerce business to perfect the shipping and fulfilment process. And that’s where we come in.
In this guide, we’re going to look at six important things you should know about e-Commerce shipping and fulfilment to help your business succeed this year.(more…)
The retail industry was doing fantastic before 2020. But then the coronavirus pandemic swept the globe, forcing many brick-and-mortar shops to close down, disrupting supply chains and hindering sales. Suddenly, businesses faced enormous challenges regarding the safety of their employees and customers. And guess who managed to thrive during the crisis? Companies that embraced blockchain technology. E-commerce giants like Walmart and Amazon took the lead and demonstrated how blockchain technology uses have a lot to offer to retail businesses. Its innovative nature can help with data storage, contracts, payments, supply chain management, etc. So if you want to digitize and grow your retail business during these uncertain times, it’s time to start integrating blockchain into your systems. And you can start by checking out this guide, where we’ll cover all the essentials of using blockchain in retail. Sounds good? Here we go.(more…)