We’re right in the middle of fiscal-year-budget-setting season. Everyone is figuring out where they want to spend money to grow in 2015. And, we’re noticing a trend: big box retailers are investing heavily in technology that improves the eCommerce, retail, and customer experience operations. This week we’ve got four articles (and you could find many more) that highlight this trend.
You may not have a Walmart-sized budget, but that doesn’t mean you shouldn’t take notice of what these brands are doing. At all levels retail, from the local store to the big box retailer, companies are making investments to win. If you aren’t thinking about doing the same, it’s time to start.
Using data to make decisions is critical if you want to run a successful eCommerce business.
Do you know what people do on your Magento webstore? Are they coming in and leaving immediately? Are they clicking around aimlessly? Can they find what they’re looking for?
Google Analytics gives you the tools you need to analyze how your site traffic behaves. And, it’s FREE! As a result, it has become the de facto web analytics platform.
If you haven’t already integrated Google Analytics with your Magento webstore, it’s time to do so. In this post, we’ll discuss three ways to make it happen.
Shopify is one of the fastest growing eCommerce platforms, in fact they just received 100 million dollars in funding as a result of their growth.
However, we find that merchants are cautious and want to make sure that even if they think they’ve found a winner in an eCommerce system like Shopify, that they cover their bases by comparing it to a few alternatives.
Because our job is to connect retail systems together, we are very familiar with the leading eCommerce platforms so companies often ask for our input when selecting a system. When looking at Shopify and Shopify competitors, I hope this post and other tools on our website will help you make the best choice possible, whether you’re just starting out or are a rapidly growing business. (more…)
Today, I’m sharing articles that look at the bigger picture. They all address retail issues from a strategic perspective. Sure, it’s important to talk about execution and specific tactical initiatives. But, ultimately, all of that has to be driven by a strategy, built on a holistic view of the market.
In other words, you’ve got to see the forest through the trees!
Shopping cart abandonment accounts for $18 billion in lost revenue each year. And, your Shopify webstore is contributing to that loss!
You lose potential revenue every time a customer decides not to finalize their purchase. On average that happens 68% of the time, according to Baymard Institute.
In this post, we’ll discuss why email personalization is the most effective way to re-capture sales after cart abandonment. We’ll also discuss two of the best Shopify abandoned cart recovery apps for implementing personalized emails to reduce shopping cart abandonment.