This week we’re reading a variety of articles that include how to reach the right digital marketing mix, how to transform your analytics infrastructure, and how to deal with eCommerce crisis situations. Read the articles below!(more…)
(This post was originally published on November 16, 2017. We’ve updated it for accuracy and completeness.)
BigCommerce and Magento are two leading eCommerce platforms. Whether you’re just starting out or looking to switch platforms, it’s tough to decide between them.
This week we’re reading a variety of articles that include how retailers are relying on the wrong numbers, the latest report on late deliveries by major carriers, and Etsy’s battle with offering free shipping. Read the articles below!(more…)
(This is a guest post from our friends over at Spently, which allows merchants to leverage Shopify notification emails as a stand-alone sales channel using marketing components, and follow up sequences.)
Transactional emails like order confirmation emails and shipping confirmation emails are one of the top channels to generate repeat purchases, increase conversions and generate ROI.
So, how can you improve it? The answer lies in personalization.
When an email is not personalized, Instapage reports that 52% of customers will find another store to visit. Additionally, 75% of marketers believe personalization yields higher click-through rates and 82% of marketers discovered it can increase open rates too.
Of course, customers don’t want to receive an email that’s not modified based on their needs and interests. As a result, many eCommerce stores have gained success through personalization.
JustFab – a fashion retailer – experienced a 103% increase in revenue once it personalized their email marketing campaigns.
Netflix’s massive profits can be attributed to its intense focus on personalization. The platform gets information from over 300 million member profiles, then uses its data to deliver personalized recommendations such as shows and movies that will interest customers. This drastically improves the consumer experience.
Now, how can you personalize your store emails? Here’s what you need to know: