We’ve convinced you to adopt a multichannel strategy, complete with the technology you need to execute it. (Or someone did.) But, you can’t just snap your fingers and make it happen. You need to prepare your data, which was never collected or managed in a multichannel context. This white paper goes into exactly what you need to consider.
Multichannel management platforms are built to help you solve complicated multichannel problems. You need to be diligent when evaluating technology solutions to help you build that platform. This white paper looks at ten issues that you should consider when evaluating technologies, so that you can make more informed decisions. (more…)