Generating B2B sales is quite different from getting B2C customers to make a single purchase. Your sales and marketing strategies should create “sticky” customers in a way that doesn’t risk future profitability. Promotions don’t have to decrease your profit margins.
Download this guide to learn the most effective B2B promotion strategies that not only generate sales, but also increase customer loyalty, customer lifetime value, and sales funnel speed.
This guide was created by our friends over at Apruve, a B2B credit network that connects business buyers, their suppliers, and third-party banks to drive B2B sales through easy, risk-free lines of credit.