The cheapest way to deliver is to not deliver at all, yet in a recent survey conducted by RIS News, only 26% of senior executives of mid-sized and large retail chains said they have up-to-date technology for Buy Online/Pickup In Store. This means only a quarter of stores are providing the seamless transition from online to in store that’s become the new retail holy grail.
The way customers shop is evolving, and so should the way we sell. This blog post will talk about the importance of Buy Online/Pickup In Store (BOPIS) and how you can use your store to your advantage against online only retailers.
Increasing your customer base doesn’t always come down to likes, shares, and advertising. In fact, the most crucial aspect of increasing your eCommerce business is often overlooked: proper Product Information Management.
Kimberly Struyk, the principle SVP at QualQuant Signals, states that, “product information is the single most influential content to raising purchasing intentions” and on average overall brand impressions drop by 19% because of sparse product information. With out proper utilization of PIM you’re not only missing out on customers who could be visiting your site, you’re losing customers who land on it.
image via magento
“Magento” is more popular than the term “eCommerce”, and searched for twice as often as its competitor Shopify. Magento also powers more than 26 percent of all eCommerce sites in the Alexa top one million sites list. Magento is rapidly becoming the face of eCommerce, because of two reasons: it’s free and it’s open source. Like many open source platforms, the list of extensions can be overwhelming. So, we narrowed it down for you.
These are our top 5 Magento extensions to consider for your eCommerce business. (more…)
A good return policy can change an unhappy customer into a repeat buyer. In a study conducted by the European Commission, when online consumers were asked what drives them to make repeat purchases, around 90% stated a user-friendly return procedure. Companies should view returns as an opportunity to prove their worth, not as a necessary evil. No one expects you to be perfect. But if you do mess up, you better take responsibility.
Magento Go is shutting its doors come February 1st, 2015 and, like others, you’re struggling to figure out what to do. To help ease this transition, this blog post will be about the steps you need to take to successfully transition from Magento Go.
While everyone’s transition is going to be different based on your eCommerce platform, the size of your business, and the extent of the remodeling you want to do, this can serve as an over-arching view of the process.
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