Sorted by Topic: Customer Experience Management
This week we’re reading all about the importance of customer experience. In these articles, see why 2018 is all about customer experience, how shoppers have better tech tools than store associates, and how two brands navigate modern eCommerce customer service issues.
Over the years, flash sales (or daily deals) have become a common strategy for online merchants to drive sales, attract new customers, and promote their brand.
When executed well, merchants can use flash sales as a competitive advantage. You can grow your business faster and increase your bottom line. When run inefficiently though, merchants can corrode their brand image and actually lose sales!
In this post, we cover the risks of running flash sales and how to avoid some of the common failures that merchants experience. With a little bit of upfront work, you could run successful flash sales on a regular basis. (more…)
(This post was originally published on November 25, 2014. We’ve updated it for accuracy and completeness.)
20% of online shoppers would be likely to make a purchase from Facebook.
With more shoppers looking to buy on social media sites like Facebook, eCommerce platforms like Shopify are taking note. They’re make it easier to set up shop on Facebook and integrate it with their webstore.
A few years ago, Shopify released an app called Shopify Facebook Store that allows merchants to set up a fully integrated store on Facebook. Expanding your selling to social media sites can be an excellent tactic to increase traffic to your regular webstore, improve engagement with Facebook fans, and increase your sales.
But, selling on Facebook may not be a tactic that everyone should use.
In this post we’ll dive into how the Shopify Facebook app could help your business, and why you should (and shouldn’t) consider using it. (more…)
It’s hard to talk about eCommerce without mentioning flash sales, or daily deals. This popular promotional strategy has been around since the early 2000s and its popularity continues today.
Some businesses are solely flash sales sites, while others use it as an occasional technique to acquire new customers and boost sales. Either way, flash sales can be an effective strategy for all types of merchants.
If you’re considering running flash sales, take a look at our introductory guide to make sure you know everything you need to run a successful sale. (more…)
This week we’re reading about the importance of customer loyalty. Check out articles about why customer loyalty programs are so important, how repeat customers are profitable, and a guide to modern customer experiences. (more…)