Sorted by Topic: Customer Experience Management
(This is a guest post from our friend Matt Osborn over at Apruve, which automates B2B credit programs so you can drive sales and increase profits. )
Generating B2B sales is quite different from getting B2C customers to make a single purchase.
In order to increase profits, you need to cultivate relationships that make customers buy again and again — so they’d spend more while you invest less to make a sale.
Your sales and marketing strategies should create “sticky” customers in a way that doesn’t risk future profitability (e.g., by offering a steep discount.) Play the long game by focusing on the customer experience rather than scrambling for a quick buck with one-off discounts and offers.
The most effective B2B promotion strategies not only generate sales but also increase customer loyalty, customer lifetime value, and sales funnel speed. (more…)
You’re first and foremost a business owner. Your focus is on selling more, growing your business, and how to better serve your customers.
You’re not a developer, accountant, or an eCommerce genius. You don’t want to spend time thinking about how to automate order fulfillment, product listings, and inventory updates. You certainly don’t have the time (or the budget) to handle a bunch of vendors to get it done either. So, you’ve put integration off for as long as you can.
However, your current customer experience is telling you that it has been long enough. See what’s ruining your current customer experience and how Quickbooks eCommerce automation can help! (more…)
This year, customer loyalty is more important than ever for retailers. If you want to be a successful brand, you must create a memorable customer experience to win more shoppers over and keep them coming back. This week we’re reading articles all about how to keep more customer in 2018.
As eCommerce sales continue to grow, merchants are investing more in their online presence. They’re upgrading their technology and expanding to even more sales channels. They’re chasing their customers and trying to meet their demands.
However, a multichannel strategy puts a lot of pressure on your operations. Increasing online orders means keep tracking of inventory levels, processing more orders, and ensuring that shipping/tracking information is accurate between your ERP NetSuite and eCommerce platform.
When your processes are too slow, the customer experience suffers.
Merchants can improve their customer experience by upgrading their eCommerce platforms and integrating their backend ERP NetSuite. We’ll help you better understand the benefits of integration and the best way to do it. (more…)
It’s a new year for retail. Now that the holidays are over, retailers are looking to grow and better their business in 2018.
With a new year comes new trends in the retail industry. In this article, we explore retail and eCommerce trends we expect to see more of in 2018. See how your business stacks up. (more…)