Sorted by Topic: Business Performance
It’s that time of the year again. We made it through the Black Friday-Small Business Saturday-Cyber Monday kick-off to the holiday season. It’s pedal to the metal until after New Year’s. But, insights about holiday shopping behavior are already coming out, so that’s what we’re reading this week.
Integrating Bigcommerce and Google Analytics is a critical part of setting up your Bigcommerce webstore. It gives you the ability to analyze how site visitors behave, where buyers are coming from, and what you can improve on your site.
Google Analytics is the de facto web analytics platform, and it’s free. There is little reason not to use it. But, unlike other eCommerce platforms, Bigcommerce does not natively integrate with Google Analytics. This blog post will talk about why Google Analytics integration is important and how to set it up.
IRCE 2015 is just around the corner, June 2-5 in Chicago to be exact. We’re gearing up for the event and we’re excited!
The Internet Retailer Conference & Exhibit is one of the biggest retail events in the country, featuring more than 200 speakers and an exhibition with over 600 companies. This is a big time event if you’re a retailer, e-tailer, distributor, or basically anyone who has a reason to read this blog.
We’re sending a team to the event, which includes yours truly, and here’s what we’re most excited for. (Maybe it’ll help you figure out how to navigate all of IRCE’s awesome content.)
We recently released our Product Information Management solution, because we saw so many merchants struggling with their product data. As retail morphs into eCommerce and marketplace selling and mobile selling and… (must I continue?) …one thing stands out as critically important: data.
It’s not just product data, either. It’s all data!
If you want to successfully grow, you need to have the people, processes, and systems in place to manage data. It’s the only way to utilize that data in ways that help you differentiate. Data can be an asset if used properly, but it can be a liability if it doesn’t get love.
This week, we’re reading about data (big and small) and how merchants/retailers need to organize around managing it.
This week I want to kick off a new, occasional way of doing things for What We’re Reading. Starting this week (and randomly in the future) I’ll feature articles from industry thought leaders. These are the kinds of people we follow closely, because they’ve got a lot of good things to say.
I’m going to kick it off with some articles by Nicole Leinbach-Reyhle, Forbes contributor and founder of Retail Minded. She’s a recognized retail expert who puts out a lot of pragmatic advice for retailers. She also dives into some of the topics and trends you need to know about. Here are three of her articles we read this week…