Sorted by Topic: Merchandising
(This post was originally published in April 2015 and updated in November 2017. We’ve updated it for accuracy and completeness.)
We spend a lot of time talking about things that build our eCommerce business; things like marketing and SEO and data analysis. But, most people who expand their business to the web forget about some of the fundamental ethical issues at hand.
Josiah Stamp, an early 20th century economist, said, “It is easy to dodge our responsibilities, but we cannot dodge the consequences of dodging our responsibilities.” That was a century ago, but in a modern world, which is more transparent than ever, business ethics remain extremely important.
If you run an eCommerce business, you need to understand the ethical implications of your business. Ethics are good for the soul. But, they’re also good for the bottom line.
This post dives into the ethical issues in eCommerce that you should be thinking about.
Your business is growing. You realize you need a robust backend system like an ERP to manage your processes.
There’s many different types of ERP systems available. How do you evaluate different ERP systems for the one that’s best for your multichannel retail business?
This article will help you choose an ERP that supports specific multichannel retail requirements that meets your customers’ demands. (more…)
Merchants depend on different product promotions to sell their items. One type of promotion consists of grouping products together to form a new assortment.
For example, a beauty products seller might group together shampoo, conditioner, body wash, and face soap all together for a special promotion. These new product groupings are referred to as kits or configurable products. Retailers use them as part of their sales strategy to increase sales.
However, managing kits or configurable products in your software system can be complex. This article will cover what merchants need to support these types of product groupings. (more…)
The B2B industry is always evolving. Emerging trends force B2B companies to shift their strategies. Multichannel and eCommerce initiatives are driving change in how B2B companies manage their product catalog.
For example, 69% of B2B companies say they expect to stop printing a catalog within five years. Online catalogs are replacing print.
Product catalog management is an integral part of your B2B business and this guide will help you improve it to meet today’s demands. (more…)
Managing your eCommerce catalog is difficult. You could have thousands of SKUs to publish across many different sales channels.
It’s easy for your product data to become messy and inconsistent. It’s tedious and time-consuming to continuously update and manage your data.
It’s why many merchants end up settling for subpar product information.
In this article, we’ll explain some common challenges that merchants face when managing their eCommerce product catalog. We’ll then show you what you can do to improve it. (more…)