Sorted by Topic: Market Expansion
(This post was originally published on Feb 2, 2014. We’ve updated it for accuracy and completeness.)
Whether you’re opening an online store for the first time, or already running multiple online sales channels, one of the biggest challenges you face is managing the large amounts of data that these operations generate. Your hectic days are filled with you racing around pulling orders, updating item information, updating inventory, creating invoices, and entering payments in Quickbooks.
The amount of time you spend tracking down information, fixing errors, and manually entering data is costly and counterproductive. That’s why you need to integrate Quickbooks and your eCommerce storefront.
In this post, we’ll discuss what to look for in eCommerce platforms that work well with Quickbooks and the best solutions for Quickbooks eCommerce integration.
(This post was originally published on March 26th, 2015. We’ve updated it for accuracy and completeness.)
Organic search traffic is one of the most important factors in your webstore’s success.
You can’t count solely on paid advertising to generate traffic. With proper SEO you should be bringing in free, relevant traffic to your Shopify webstore. But, search engine optimization (SEO) can be confusing!
While there are many factors that go into SEO, there are a few common issues you can tackle right out the gate. This post will cover five common Shopify SEO problems and tips to solve them. (more…)
(This post was originally published on July 28th, 2015. We’ve updated it for accuracy and completeness.)
Should you sell on Shopify or Etsy? When comparing the two, it’s less about which platform to use and more about which method of selling makes the most sense for you.
Shopify is a webstore. Etsy is a marketplace. It’s kind of like comparing apples to oranges. Yes, they’re both eCommerce sales channels, but they are two fundamentally different ways to sell online.
In terms of which one is a better for you, there may not be a right or wrong answer. You must decide which one aligns better with your business goals and resources. In some cases, you might want to even sell on both platforms!
Nonetheless, we’ll compare Shopify vs Etsy in this article to help you make the best decision for your business.
(This post was originally published on April 21st, 2015. We’ve updated it for accuracy and completeness.)
We spend a lot of time talking about things that build our business; things like marketing and SEO and data analysis. But, most people who expand their business to the web forget about some of the fundamental ethical issues at hand.
Josiah Stamp, an early 20th century economist, said, “It is easy to dodge our responsibilities, but we cannot dodge the consequences of dodging our responsibilities.” That was a century ago, but in a modern world, which is more transparent than ever, business ethics remain extremely important.
If you run an eCommerce business, you need to understand the ethical implications of your business. Ethics are good for the soul. But, they’re also good for the bottom line.
This post dives into the ethical issues in eCommerce that you should be thinking about.
(This post was originally published on September 3rd, 2015. We’ve updated it for accuracy and completeness.)
Shopify sellers shouldn’t feel limited to selling on one webstore. Merchants can grow by selling on multiple storefronts used to diversify their brand.
However, managing multiple Shopify stores comes with its own set of challenges. To some merchants, the idea of managing two unique stores sounds too overwhelming and difficult.
We don’t want you to feel that way! Don’t let this fear keep you from expanding your business.
In this post, we’ll explain why you should sell on multiple stores, the challenges of doing so, and then best practices to overcome those challenges. (more…)