Sorted by Topic: Market Expansion
(This post was originally published on July 28th, 2015. We’ve updated it for accuracy and completeness.)
Should you sell on Shopify or Etsy? When comparing the two, it’s less about which platform to use and more about which method of selling makes the most sense for you.
Shopify is a webstore. Etsy is a marketplace. It’s kind of like comparing apples to oranges. Yes, they’re both eCommerce sales channels, but they are two fundamentally different ways to sell online.
In terms of which one is a better for you, there may not be a right or wrong answer. You must decide which one aligns better with your business goals and resources. In some cases, you might want to even sell on both platforms!
Nonetheless, we’ll compare Shopify vs Etsy in this article to help you make the best decision for your business.
(This post was originally published on April 21st, 2015. We’ve updated it for accuracy and completeness.)
We spend a lot of time talking about things that build our business; things like marketing and SEO and data analysis. But, most people who expand their business to the web forget about some of the fundamental ethical issues at hand.
Josiah Stamp, an early 20th century economist, said, “It is easy to dodge our responsibilities, but we cannot dodge the consequences of dodging our responsibilities.” That was a century ago, but in a modern world, which is more transparent than ever, business ethics remain extremely important.
If you run an eCommerce business, you need to understand the ethical implications of your business. Ethics are good for the soul. But, they’re also good for the bottom line.
This post dives into the ethical issues in eCommerce that you should be thinking about.
(This post was originally published on September 3rd, 2015. We’ve updated it for accuracy and completeness.)
Shopify sellers shouldn’t feel limited to selling on one webstore. Merchants can grow by selling on multiple storefronts used to diversify their brand.
However, managing multiple Shopify stores comes with its own set of challenges. To some merchants, the idea of managing two unique stores sounds too overwhelming and difficult.
We don’t want you to feel that way! Don’t let this fear keep you from expanding your business.
In this post, we’ll explain why you should sell on multiple stores, the challenges of doing so, and then best practices to overcome those challenges. (more…)
(This post was originally published on November 25, 2014. We’ve updated it for accuracy and completeness.)
20% of online shoppers would be likely to make a purchase from Facebook.
With more shoppers looking to buy on social media sites like Facebook, eCommerce platforms like Shopify are taking note. They’re make it easier to set up shop on Facebook and integrate it with their webstore.
A few years ago, Shopify released an app called Shopify Facebook Store that allows merchants to set up a fully integrated store on Facebook. Expanding your selling to social media sites can be an excellent tactic to increase traffic to your regular webstore, improve engagement with Facebook fans, and increase your sales.
But, selling on Facebook may not be a tactic that everyone should use.
In this post we’ll dive into how the Shopify Facebook app could help your business, and why you should (and shouldn’t) consider using it. (more…)
(This post was originally published on December 25th, 2014. We’ve updated it for accuracy and completeness.)
NetSuite is not a small investment for an ERP, especially compared to what Shopify costs you. If you can’t seamlessly integrate you ERP directly with your eCommerce site, your NetSuite implementation is likely costing you more than you realize.
Ask yourself these questions:
- Are you operating as efficiently as you can?
- Are you able to focus on your customer and selling instead of bookkeeping?
- How much data do you have to synchronize manually?
If you don’t have a satisfactory answer to all three of those questions, it’s time to look at integrating Shopify and NetSuite.
This post discusses why you need to integrate Shopify and NetSuite and how to pick an integration approach that’s best for you. (more…)