Tips for B2B Merchants Launching their First B2C eCommerce Site

B2B companies today are rethinking their online strategies. eCommerce is no longer an afterthought, but rather a can’t miss opportunity to expand your business model and acquire new customers.

Even beyond providing a better experience online for current B2B customers, B2B merchants are taking the leap to sell direct to consumers. It’s a way to differentiate from your competition and tap into new markets.

It can be a little overwhelming though to move from B2B selling to B2C online selling. So, we’ll take an in-depth look at nChannel customer Amax Incorporated, a B2B seller, and how they successfully launched four B2C websites for the first time.  (more…)

What to Look for in a Microsoft Dynamics GP and Magento Integration Solution

(This article was originally published on June 20th, 2013. It has been updated for accuracy and completeness.)

With the growth of online shopping, many retailers are setting aggressive goals for their online sales. To hit those numbers though, there are many steps that retailers must take to attract and keep more customers. Many will focus on the frontend design and content of their Magento website so it’s easy to find, shop, and checkout.

But what about your backend processes? Are you operating as efficiently as you can? How much data are you moving between Magento and your ERP system such as Microsoft Dynamics Great Plains (GP)? Your business processes can have just as much positive (or negative) impact on your customer experience as the design of your website.

Growth requires scaling and your old processes that once seemed efficient might need to be revamped to hit those lofty sales goals. In this article, we’ll look at signs you need to integrate your Magento webstore for operational efficiency and how to pick the best integration solution for your business. (more…)

Why and How to Integrate Shopify and Lightspeed

(This post was originally published on December 9th, 2014. We’ve updated it for accuracy and completeness.)

Integrating your webstore like Shopify and Point-of-Sale System (POS) such as Lightspeed is critical for providing a stellar customer experience and streamlining your retail operations. You invest a lot of time and money into your business. You don’t want to prohibit your growth by skipping integration or doing it efficiently.

In this article, learn why you need to integrate Shopify and LightSpeed and how to pick the best integration approach for your business.

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QuickBooks eCommerce Integration: Picking the Right Solution

(This post was originally published on Feb 2, 2014. We’ve updated it for accuracy and completeness.)

Whether you’re opening an online store for the first time, or already running multiple online sales channels, one of the biggest challenges you face is managing the large amounts of data that these operations generate. Your hectic days are filled with you racing around pulling orders, updating item information, updating inventory, creating invoices, and entering payments in Quickbooks.

The amount of time you spend tracking down information, fixing errors, and manually entering data is costly and counterproductive. That’s why you need to integrate Quickbooks and your eCommerce storefront.

In this post, we’ll discuss what to look for in eCommerce platforms that work well with Quickbooks and the best solutions for Quickbooks eCommerce integration.

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5 Shopify SEO Problems & Tips To Solve Them

(This post was originally published on March 26th, 2015. We’ve updated it for accuracy and completeness.)

Organic search traffic is one of the most important factors in your webstore’s success.

You can’t count solely on paid advertising to generate traffic. With proper SEO you should be bringing in free, relevant traffic to your Shopify webstore. But, search engine optimization (SEO) can be confusing!

While there are many factors that go into SEO, there are a few common issues you can tackle right out the gate. This post will cover five common Shopify SEO problems and tips to solve them. (more…)