Sorted by Topic: Market Expansion
Shopify vs Etsy: Should You Sell on a Marketplace or Webstore?
(This post was last updated on December 5th, 2017. We’ve updated it for accuracy and completeness.)
Should you sell on Shopify or Etsy? When comparing these two, it’s less about which platform to use and more about which method of selling makes the most sense for you.
Shopify is a webstore platform. Etsy is an online marketplace. It’s kind of like comparing apples to oranges. While they’re both online sales channels, these platforms represent two fundamentally different ways to sell or reach potential customers.
So, which method is better for your business? There may not be a right or wrong answer. You must decide which platform aligns best with your resources and business goals. In some cases, you might even want to sell on both platforms!
Nonetheless, we’ll compare Shopify vs Etsy in this article to help you make the best decision for your business.
(more…)Amazon ASIN: What is an ASIN number?
(This post was last published in November 5th, 2015. It has been updated for accuracy and completeness.)
Amazon uses ASINs to manage their ever-growing product catalog. These unique product identifiers are an important part of Amazon’s selling policies as they help shoppers find the items they want. If not used correctly, Amazon sellers can violate selling terms and even lose their eligibility on the marketplace.
To ensure you can list and sell your items on Amazon, this article details what Amazon ASIN numbers are, why they’re important, and how to find and identify your product listings with them.
(more…)The Top Advantages of eCommerce: Why You Should Sell Online
(This post was last published on April 5th, 2017. We’ve updated it for accuracy and completeness.)
Over the past decade, consumers constantly change the way they want to shop and merchants are trying to keep up. Shoppers fluidly search, compare, and buy from online sites, marketplaces, mobile apps, physical stores, and social sites. As innovative technology aids their journey, consumers are looking for remarkable experiences across these digital and physical touchpoints with brands.
Whether you’re looking to expand your brick and mortar business or just starting off, eCommerce selling has many advantages for a long-term strategy to win over customers. Look no further than direct-to-consumer brands who are disrupting the retail landscape by creating digital-first approaches to create loyal customers. Last year, 81% of consumers plans to shop direct-to-consumer brands within the next five years. Where have these brands built their enterprises? Online.
As you consider selling online, look at the top advantages of eCommerce selling. (more…)
Top 11 Other Sites Like eBay: eBay Selling Alternatives 2019
(This post was last published on October 16th, 2017. We’ve updated it for accuracy and completeness.)
Are you looking for other sites to sell on besides eBay? Then, you’ve come to the right place!
While some people think Amazon is winning the eBay vs Amazon war, eBay is still one of the biggest names in eCommerce with over 171 million active users and 1 billion items listed. Still, sellers look for alternatives to eBay for many reasons. Some want to expand their successful business beyond eBay. Others may be tiring of it and want to move to something new.
No matter what your reason is, there are plenty of alternatives out there to choose from.
This post will cover the top 11 other sites like eBay for sellers in-depth and list other notable mentions. While some of these alternatives might not be a great fit for every merchant, we guarantee you’ll find at least one that could be a profitable alternative for your business.
Shopify Multiple Stores: How to Overcome Common Challenges
(This post was last published on November 14, 2017. We’ve updated it for accuracy and completeness.)
Shopify sellers shouldn’t feel limited to selling on one webstore. Merchants can grow by selling on multiple storefronts used to diversify their brand.
However, managing multiple Shopify stores comes with its own set of challenges. To some merchants, the idea of managing two unique stores sounds overwhelming and difficult.
We don’t want you to feel that way! It shouldn’t keep you from expanding your business.
In this post, we’ll explain why you should sell on multiple stores, the challenges of doing so, and then best practices to overcome those challenges. (more…)
