I commented this morning on a discussion group I follow for eCommerce merchants. One of our members was asking how to get more product reviews (and if there is a solution for pulling product reviews across multiple sites).
Thought I’d share a strategy that seems to work well for one of my favorite online stores:
By continuing to have a dialogue with your customer after the sale, you can incent them to review their purchases (and buy more stuff). Your timing has to be spot on however. Here’s a strategy one of favorite online store uses (and it’s suckered me in).
The best time to solicit a product review is within 24 hours of your customer receiving the product. Your buyer is either ecstatic or disappointed – emotion spurs a better chance of soliciting action. This merchant sends me a personalized email the evening I receive the product (never fails!) asking me if everything was ok? Was it delivered on time, did it meet my expectations…To respond, they give me a link that enables me to comment on the product.
They also send me a small discount coupon as a thank you for commenting (which of course spurs me on to buy again). I don’t know of a way to drag comments across sites – but if the strategy works, you wouldn’t need to find a solution to do this.
Some might say the process is too labor intensive, but if you build templates and get the timing right, you could partially automate. If you’re sending out newsletters or promotions, don’t forget to address your buyers again, asking for their feedback (and incent them with a discount)
Here is the video that premiered at Retail Realm January 2012
[vimeo width=”620″ height=”480″ link=”http://vimeo.com/35962048″]
If you skipped it this year dont miss Retail Realm 2013 (we’re already registered). Our experience was great. Wanted to share some pics from Retail Realm 2012 in Las Vegas last week. We had standing room only in our first session to introduce nChannel to the RMS community. The Retail Realm conference reminded us of the old Great Plains and Solomon days when the partner community knew everyone, and conferences like Stampede were intimate, not mammoth. This RMS community is very supportive of each other and were looking forward to this conference growing and evolving. We need to get more customers there however next year. Its an excellent opportunity for customers to learn about new solutions, but also to learn from the expertise that is available in this community.
Wow – where do we start
We’ve spent the summer putting together nChannel and we’ve officially launched! With general availability in January 2012, the nChannel platform will represent a unique, comprehensive and compelling management platform for multi-channel retailers. Our cloud-based management platform for multi-channel retailers will fully embrace the simplicity and real-time communication concepts that have been applied in instant messaging, social networks, and cloud-based computing creating an eco-system of connected applications that allow for more simplified capability discovery, self-provisioning, and operation with a minimum of end-user expertise.
Retailers will have the ability to self-provision “connectors” for applications such as Microsoft Dynamics GP, Microsoft RMS, QuickBooks and several eCommerce solutions in January which will be followed by a string of other available connectors. The connectors will enable data synchronization from a retailer’s applications providing a centralized clearinghouse that fully administrates multi-channel processing for a low monthly fee. No large investments – no long term commitments – just streamlined, cost effective workflows accessible via a browser.
There will be lots more news to come so stay tuned – – which you can do by
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