If you are employing a multichannel sales strategy, there’s no doubt you’ve experienced integration challenges. While multichannel increases revenue and attracts more customers due to increased choice and convenience, both B2B and B2C industry leaders are engaging in integration strategies to eliminate the complexity of multiple business processes shared between multiple systems. But the challenge of choosing an effective, long-term integration solution still remains.
What I’ve learned from researching this issue is that in a little less than 10 years ago, comprehensive, off-the-shelf solutions that managed or automated technology retail operations were hard to come by. Companies who could afford the tools invested in many different bespoke systems (custom made to task specification) and created their own DIY eCommerce platforms consisting of a patchwork of unwieldy and cumbersome disparate systems. Despite giving companies an online presence, these first-generation platforms have some serious issues and required a lot of time and money to operate and maintain. (more…)
As IRCE celebrates their 10th year as the world’s largest eCommerce conference and exhibition, an anticipated 10,000 attendees have the opportunity to network and learn from industry leaders of all sizes. This notorious conference is co-developed by the eCommerce experts at Internet Retailer magazine. This year’s event takes place at Chicago’s McCormick Place on June 11th and 12th. As an eCommerce solution leader, nChannel doesn’t want you to miss out on this chance to experience the latest industry news and technology. If you have not already registered, here are 4 reasons to convince your team to purchase flights this afternoon. (more…)
Not all eCommerce shopping carts are created equal. Many look similar on the surface, but deep down have way more to compare than just price and features. Most merchants will only ever use a fraction of the features offered, so don’t let things like unlimited bandwidth and unlimited product listings be your main criteria. And unless you need complete customization and you have IT staff to help, full-fledged open source solutions are probably not the choice either. In our experience, small and mid-size companies have the best experience with mid-priced eCommerce platforms with a solid feature set and expandable design.
I do a lot of research. And because we work with so many Magento users, I pay attention to what they’re talking about. Lately, I’ve been running into a lot of conversation about the challenges of running multiple Magento stores. We have a unique perspective on that at nChannel, so I thought I’d join the conversation. (more…)