5 Risks of Selling on Online Marketplace Sites

90% of U.S. and U.K. independent retailers sell through online marketplace sites. There’s a good reason why so many retailers use sites like Amazon, eBay, Sears, Newegg, etc. They are an easy way for retailers to get their products in front of millions of potential customers.

However, is selling on marketplaces a guaranteed way to grow your sales?

Online marketplace sites have their own unique challenges that can put a retailer’s business at risk. This article uncovers some of those risks that you might experience. Knowing these challenges upfront can help you decide if selling on online marketplace is right for your business. (more…)

How to Use a Market Expansion Strategy to Grow Your Sales

Are you thinking about how to grow your retail sales?

Retailers looking to grow need a market expansion strategy. This type of strategy provides different approaches that sellers can use to expand their business. Retailers can evaluate which strategy is best for their business.

This article covers different market expansion strategies. Then, we’ll provide a guide that specifically explains how to choose different sales channel expansion opportunities. (more…)

The Top Online Marketplaces (and How to Sell Successfully on Them)

Last week, I attended IRCE, Internet Retailer’s Conference and Exhibit. The two-day event was filled with eCommerce industry experts and some of the best solution providers available. It’s a conference that many merchants flock to for insight and answers.

As I talked to retailers, many of them were focusing on expanding their business to more top online marketplaces, like Amazon and eBay. They also wanted to know how we could help them manage it.

This article will cover the top online marketplaces merchants should be considering, and our tips for how to grow your sales on them. It takes more than just throwing a few of your products up on a new site. (more…)

What We’re Reading: Social Commerce

You can expand your business to channels like Amazon and eBay. But, what about social media sites like Twitter, Instagram, Facebook, and Pinterest? The audience you’re trying to reach spends most of their time on these platforms. Can you sell to them too within their sites?

This week we’re reading all about the future of social commerce. See what social media is doing to give retailers access to their users. (more…)

B2B Online Selling Challenges (and How to Overcome Them)

B2B online sales are projected to reach $1.13 trillion in 2020. [1] This is driven by B2B buyers who are moving to buy online.

With this change in B2B behavior, B2B sellers are looking to beef up their online presence. Some are fumbling along the way as they do so.

In this article, we’ll cover some of the common challenges B2B sellers face when looking to move more business online. We’ll also show you how you can overcome these challenges. (more…)