Sorted by Topic: Merchandising
What We’re Reading: America’s Most Engaging Retailer, Future of Retail, Customer Experience Strategy
In many ways, we’re about change at nChannel. We want to help the companies who want to change–who want to be better–to do so. Sometimes change is about people. Sometimes it’s about process. And, in this new digital world, it’s about technology too. This week I want to share a few articles about change. They dive into what retailers aren’t doing today and what they need to tomorrow. I hope you enjoy!
Magento SEO: Setting Changes & Tips to Increase Rankings
Many retailers are focused on increasing their social presence or optimizing their online advertisements. But, in fact, 51% of all visitors from B2B and B2C websites come from organic search. This blows paid search and social out of the water.
With the majority of visitors are coming from search engines, it’s critical to optimize your Magento store for search. This post will focus on increasing your Magento SEO ranking. (more…)
How to Select the Right Multichannel Retail Systems
Selecting the right point solutions to execute your multichannel retail strategy is difficult. You must evaluate eCommerce platforms, enterprise resource platforms (ERP), and point of sale (POS) systems. And, it’s complicated to figure out which ones will work together to support your multichannel business processes.
For example, if you want to list different pricing for your B2C website versus your B2B website, does your ERP support that? How about your eCommerce system? More importantly, how will those systems communicate to make sure each has the right price displayed?
Many vendors do not build software that supports the key requirements to building a multichannel business. They built their software in the last decade (or sometimes the last century!) and are trying to milk every dollar they can from it. Some are not interested, others are incapable of making their systems multichannel-ready. You, the multichannel retailer, will feel the weight of that this problem.
But it doesn’t have to be that way! (more…)
How to Provide Personalized Product Recommendations
To provide product recommendations you really only need two things: products and recommendations.
In the offline world recommendations are easy. You see someone looking at a nice skirt, you show them the matching top. If someone is browsing through videogame consoles, suggest your favorite game.
But what if you can’t see your customer? What if you don’t know how your customer is browsing your store? This is the problem online retailers struggle with, daily.
This blog post will discuss what you need to do in order to provide online product recommendations that actually work. (more…)
Many Online Shoppers Prefer Image-Based Search to Find Items
When I’m searching online for a specific item to buy and am presented a sea of ads and description results, I quickly turn to image search to hone in on the find. Like many other shoppers, I know exactly what I’m looking for, I just want the ability to see items so it’s easier and faster to click and buy.
An article on mycustomer.com explains how Google has revolutionized the way we search. Consumers now demand image-based search functionalities when shopping online (not just text-based search). In a survey of 1,000 consumers WeSee found that three quarters of consumers (74%) said traditional text-based keyword queries are inefficient in helping them find the right items online. Another 40% would like their online shopping experience to be more visual, image-based and intuitive. (more…)
