Sorted by Tag: Amazon
Amazon Statistics: Need To Know Numbers about Amazon [Infographic]
(This post was last published on January 24, 2018. It has been updated for accuracy and completeness.)
Amazon.com is by far the most popular online retail site in the U.S. They continue to amaze us with the sheer volume of products sold and shipped as a marketplace. We complied Amazon’s latest statistics in one place so you can see how they continue to dominate. (more…)
What We’re Reading: Amazon, BOPIS, and DTC
This week we’re reading about consumers’ mixed feelings about Amazon, how to win at BOPIS, and why some DTC brands won’t sell on Amazon. Read the articles below!
(more…)Should B2B Merchants Sell on Amazon or Their Own Webstore?
While manufacturers and distributors have been selling online for over 20 years, many merchants are still trying out eCommerce for the first time. Selling online today is more challenging than ever. Buyers want more than a simple online portal for repeat purchases. Instead, they’re demanding sophisticated online shopping experiences not far from what they’re used to for personal purchases. B2B merchants should look to build out an eCommerce presence that acquires new customers, serves existing, and overall creates a healthy revenue stream.
eCommerce is a strategic investment that takes considerable time and resources, not to mention it’s usually a cultural shift for a B2B organization too. One of the first decisions you might make is whether to sell on a marketplace like Amazon or make the investment in your own branded webstore.
This guide walks you through the differences of these go-to-market eCommerce strategies and why the answer is probably that you should be selling on both.
(more…)Amazon ASIN: What is an ASIN number?
(This post was last published in November 5th, 2015. It has been updated for accuracy and completeness.)
Amazon uses ASINs to manage their ever-growing product catalog. These unique product identifiers are an important part of Amazon’s selling policies as they help shoppers find the items they want. If not used correctly, Amazon sellers can violate selling terms and even lose their eligibility on the marketplace.
To ensure you can list and sell your items on Amazon, this article details what Amazon ASIN numbers are, why they’re important, and how to find and identify your product listings with them.
(more…)Are Fulfillment by Amazon’s (FBA) Fees Worth the Cost?
(This post was last published on January 15th, 2018. We’ve updated it for accuracy and completeness.)
Countless small and medium-sized businesses reach shoppers online through Amazon. Just in 2018, third-party marketplace sellers accounted for 58% Amazon’s annual gross merchandise sales. Shoppers turn to marketplaces like Amazon for one important reason – free shipping.
For the U.S., the second leading reason for choosing to shop on marketplaces is free and discounted shipping, according to the UPS Pulse of the Online Shopper 2018.
And while free shipping might convince a shopper to make a purchase. It’s the entire delivery experience that drives a customer to make another purchase.
In fact, 84% of consumers say that they won’t return to a brand after just one poor delivery experience.
Recognizing this, Amazon offers their own fulfillment program, Fulfillment by Amazon (FBA) to guarantee sellers fast, accurate, and affordable shipping for your customers.
You might be asking yourself, “Should I be using FBA?”
This post explains how FBA works and what you need to consider before joining the program. Keep in mind, it’s not always the answer for everyone!
