Should You Sell on Walmart Marketplace?

Today, online sellers have a tough decision on where to sell their products. Whether it’s your webstore platform or marketplace, there are a lot of choices to pick from. When it comes to marketplaces though, Amazon and eBay have always been the top picks.

However, Walmart recently made a slew of changes that allow their marketplace to compete directly with Amazon. Should you sell be selling on Walmart marketplace? Read this article to find out! (more…)

What We’re Reading: Important Retail Insights

This week we’re reading a variety of different articles that give you important retail insights. Check out articles about how to reward loyal customers, consumer shopping habits, and how to compete against Amazon.  (more…)

What We’re Reading: Easter, Amazon, and Retention Marketing

This week we’re reading a variety of different topics. Check out articles about Easter holiday spend, brick and mortar’s advantage over Amazon, and how to improve your retention marketing metrics. (more…)

Top 5 Mistakes to Avoid When Selling on Amazon

Amazon has a current market cap of $390 billion. That’s more than the combined total of the top eight traditional brick-and-mortar retailers that includes Best Buy, Macy’s, Target, JCPenny, Nordstrom, Walmart, Kohl’s, and Sears.

As these traditional retailers seemingly struggle, Amazon continues to report its growth. It’s not a surprise then that retailers are flocking to the Seattle-based marketplace to sell their own items. Merchants are after a small piece of a big pie.

However, just selling on Amazon doesn’t equal success. Selling on Amazon is competitive. This article gives you our top five mistakes that you could be making on Amazon and hurting your sales. (more…)

5 Risks of Selling on Online Marketplace Sites

90% of U.S. and U.K. independent retailers sell through online marketplace sites. There’s a good reason why so many retailers use sites like Amazon, eBay, Sears, Newegg, etc. They are an easy way for retailers to get their products in front of millions of potential customers.

However, is selling on marketplaces a guaranteed way to grow your sales?

Online marketplace sites have their own unique challenges that can put a retailer’s business at risk. This article uncovers some of those risks that you might experience. Knowing these challenges upfront can help you decide if selling on online marketplace is right for your business. (more…)