The Best Way to Integrate Magento with Google Analytics

(This article was last published on February 26, 2015. It’s been updated for accuracy and completeness by our friends over at 121eCommerce, a seasoned Magento Professional Partner and web development agency specializing in B2B and B2C eCommerce.)

If you run an eCommerce store, data-driven decisions are the best way to improve conversion rates, bring in more sales, and propel your business to new heights.

But how can you get the data you use to make your decisions?

Unlike the owner of a retailer store, for example, you can’t just watch customers and see where they linger – and the items or sections of your store that they ignore. 

So what should you do? 

Google Analytics is a great place to start. It gives you the tools you need to analyze how your site traffic behaves. And, it’s FREE! As a result, it has become the de facto web analytics platform.

And if you use Magento for your eCommerce store, you should definitely use Google Analytics – it’s easy to integrate, offers excellent features, and is totally free.

In this updated guide we’ll take a look at why Google Analytics is such a great tool for eCommerce entrepreneurs and how to integrate it into your Magento storefront.