Sorted by Tag: DOM
What is Distributed Order Management (DOM) and Why Does It Matter for Retailers?
(This article was last published on April 21, 2017. We’ve updated it for accuracy and completeness.)
Today’s consumers want to interact and buy from your brand across different offline and online channels. No matter where they buy, they want that experience to be friction-less and intuitive. Consumers will even pick a favorable experience over shopping for the lowest price or top-quality product.
This puts a lot of pressure on merchants to create a seamless experience. You have to be strategic and thoughtful to ensure your systems and processes support customer expectations.
When it comes to order management and delivery, many retailers are turning to distributed order management (DOM) to achieve just that. The challenge? Distributed order management is a dynamic change from traditional order management. It can be difficult for merchants to make the necessary changes to support.
But, those who do it right can gain a competitive advantage and better serve their customers.(more…)