The Best Way to Integrate Magento with Google Analytics

(This article was last published on February 26, 2015. It’s been updated for accuracy and completeness by our friends over at 121eCommerce, a seasoned Magento Professional Partner and web development agency specializing in B2B and B2C eCommerce.)

If you run an eCommerce store, data-driven decisions are the best way to improve conversion rates, bring in more sales, and propel your business to new heights.

But how can you get the data you use to make your decisions?

Unlike the owner of a retailer store, for example, you can’t just watch customers and see where they linger – and the items or sections of your store that they ignore. 

So what should you do? 

Google Analytics is a great place to start. It gives you the tools you need to analyze how your site traffic behaves. And, it’s FREE! As a result, it has become the de facto web analytics platform.

And if you use Magento for your eCommerce store, you should definitely use Google Analytics – it’s easy to integrate, offers excellent features, and is totally free.

In this updated guide we’ll take a look at why Google Analytics is such a great tool for eCommerce entrepreneurs and how to integrate it into your Magento storefront. 

10 Advantages of B2B eCommerce Selling

(This post was last published on January 1, 2018. We’ve updated it for accuracy and completeness.)

Online shopping is disrupting traditional B2B selling. Digital-savvy buyers want the convenience, speed, accuracy, and personalization that eCommerce stores, mobile apps, and B2B marketplaces like Amazon Business offer.

In fact, 68% of B2B buyers prefer to do business online versus with a salesperson.

Leading B2B merchants are tackling eCommerce head-on, realizing that it’s essential for growing revenue and driving new customer acquisitions. Otherwise, you risk getting left behind by the competition. 

As the B2B industry undergoes a digital transformation, look at the top 10 advantages of eCommerce.

7 Easy Steps to Reduce eCommerce Fraud

eCommerce fraud is more prevalent than ever as online sales continue to set historic numbers. And, dealing with fraud is costly to merchants — it has the potential to cost you more than 7.5% of your current revenue! 

Unfortunately, dealing with evolving fraud tactics is frustrating and time-consuming. And, protecting yourself against potential risks can backfire. Sometimes merchants end up declining real orders and lose customers as a result. 

Nonetheless, any online seller needs the right processes and technology in place to safeguard their data. Otherwise, fraud can quickly drain your profits and ruin your brand reputation. 

Follow these 7 easy steps to protect your online store today, keeping your bottom line healthy and your customers happy. 

8 eCommerce Marketing Tools to Try

Part of growing your online business is choosing and using the right marketing tactics and tools. Your strategy includes everything from creating brand awareness to driving new sales and retaining current customers. As you grow, you can turn to all sorts of different tools that help you manage and execute your marketing strategy. These tools can improve quality and save you time. 

To help you choose the right tools, we put together a list of the best eCommerce marketing tools to try for your online brand. 

Best Shipping Software for eCommerce Sellers

As your order volume grows, shipping becomes both time-consuming and costly for online sellers. But, fast and accurate delivery is crucial to your customer experience. If you don’t offer fast and affordable rates, potential customers will decide to buy from someone else. 

Needing an easier way to process online orders, many sellers turn to shipping software solutions to help with daily tasks like coordinating carriers, printing labels, and managing their returns process.