Sorted by Tag: Integration
10 Common Mistakes Retailers Make That Kill Their Multichannel Selling Success
Today’s consumers shop across multiple channels. They switch from online to offline channels to research and buy products as they please. To keep up with customers’ expectations, retailers are implementing multichannel selling strategies.
However, executing a multichannel retail strategy is difficult. You must understand the multiple places you need to be for your consumers and the multiple suppliers you need to integrate into your business. Along the way, it’s easy to make mistakes that can kill your success.
So, before you start your multichannel strategy, take into consideration these 10 common mistakes that retailers make when starting a multichannel business. (more…)
5 Business Practices That Make or Break Your Multichannel Strategy
(This post was originally published on August 6, 2012. We’ve updated it for accuracy and completeness.)
To be a successful multichannel retailer, your strategy should be well thought out and planned for. It’s important that you thoroughly review your system’s capabilities. You will have to manage item, inventory, sales and customer information between your eCommerce, point of sale, accounting/ERP, and other systems that may be used in your multichannel environment.
And even though a multichannel strategy has many facets to it, simple business practices can help better ensure your strategy will be successful. (more…)
10 Signs That You Need Multichannel Retail Integration
Your multichannel business is growing! Orders are flying in. You’re thinking of expanding to new sales channel like Amazon or an eCommerce website. You’re hiring more staff just to keep up.
With growth though comes growing pains.
Higher order volumes result in more order processing. Each channel adds more inventory to track and orders to invoice. Product descriptions need shared across all channels to remain consistent.
You start to feel the weight of having your systems disconnected. Your processes aren’t streamlined and automated. Your staff is spending most of their days manually entering data from one system to another. You stop focusing on growth and more on how to fix order errors made by your team.
Is it time for you to integrate your multichannel business? (more…)
ERP Evaluation: Choosing an ERP for Your Multichannel Retail Business
Your business is growing. You realize you need a robust backend system like an ERP to manage your processes.
There’s many different types of ERP systems available. How do you evaluate different ERP systems for the one that’s best for your multichannel retail business?
This article will help you choose an ERP that supports specific multichannel retail requirements that meets your customers’ demands. (more…)
What is Unified Commerce?
89% of businesses soon expect to compete mainly on customer experience, as reported by Gartner. Customer experience is becoming a key brand differentiator, over price and product. However, as retailers add more selling channels, their customer experience becomes more difficult to manage for every customer touchpoint.
Many merchants realize the need for a seamless customer experience across channels. However, many admit that they currently aren’t doing it well. They don’t have the technologocail capabilities necessary to make it happen.
With fear of customer churn due to bad experiences looming, retailers are looking to unified commerce. In this article, we’ll explain what unified commerce is and its advantages to merchants. (more…)