Tips for B2B Merchants Launching their First B2C eCommerce Site

B2B companies today are rethinking their online strategies. eCommerce is no longer an afterthought, but rather a can’t miss opportunity to expand your business model and acquire new customers.

Even beyond providing a better experience online for current B2B customers, B2B merchants are taking the leap to sell direct to consumers. It’s a way to differentiate from your competition and tap into new markets.

It can be a little overwhelming though to move from B2B selling to B2C online selling. So, we’ll take an in-depth look at nChannel customer Amax Incorporated, a B2B seller, and how they successfully launched four B2C websites for the first time.  (more…)

What to Look for in a Microsoft Dynamics GP and Magento Integration Solution

(This article was originally published on June 20th, 2013. It has been updated for accuracy and completeness.)

With the growth of online shopping, many retailers are setting aggressive goals for their online sales. To hit those numbers though, there are many steps that retailers must take to attract and keep more customers. Many will focus on the frontend design and content of their Magento website so it’s easy to find, shop, and checkout.

But what about your backend processes? Are you operating as efficiently as you can? How much data are you moving between Magento and your ERP system such as Microsoft Dynamics Great Plains (GP)? Your business processes can have just as much positive (or negative) impact on your customer experience as the design of your website.

Growth requires scaling and your old processes that once seemed efficient might need to be revamped to hit those lofty sales goals. In this article, we’ll look at signs you need to integrate your Magento webstore for operational efficiency and how to pick the best integration solution for your business. (more…)

Multiple Magento Stores: How to Overcome Common Challenges

A great feature of Magento is being able to set up and manage multiple webstores. This gives merchants the freedom to create multiple domains so you can expand your product assortment and grow your business.

However, running multiple Magento stores has its own set of challenges. It’s difficult to manage separate websites and keep up with orders, inventory levels and product information. For some, these challenges might seem too overwhelming and deter you from selling through multiple storefronts.

Whether you’re considering using multiple Magento stores or are already doing so, we’ve got answers for you! We’ll explain why you would want to sell on multiple stores, the challenges of doing so, and best practices for overcoming those challenges. (more…)

Multichannel Magento Integration: 10 Signs that You Need Integration for Your Magento Webstore

Are you growing more and more frustrated with running your multichannel business? All growing merchants face their breaking point. You can’t keep up with customer demand. You continue to frustrate customers with a poor experience and start losing them.

You know there’s a better way out there to run your business, but how do you know you’re ready to take the next step?

Here are our top 10 signs that you’re ready to integrate your Magento webstore with your other backend systems like an ERP, accounting, POS, or logistics systems so you can start automating your business processes. (more…)

Machine Learning Marketing: How to Improve Your Customer Experience

There’s been plenty of headlines about AI and machine learning being the future of retail marketing. The concept itself can seem overwhelming and out of reach for retailers.

However, more marketing organizations are gearing up to add machine learning capabilities sooner than you may think.

In this article, learn more about what machine learning marketing is and how it can improve your customer experience. (more…)