Sorted by Tag: mobile
(This is a guest post from our friends over at Quick eSelling, a cutting-edge Mobile eCommerce solution for B2B & B2C sellers.)
Today’s B2B customers are emulating B2C trends and transitioning their buying into online and mobile environments. There is a major shift from traditional activity of exploring print catalogs and talking to sales representatives, to starting the digital process by performing online searches on mobile devices. This is reshaping the B2B buyer journey.