The Magento eCommerce software is one of the World’s most popular platforms for thousands of online retailers from Office Max, The North Face, Samsung and many more. Since 2001, Magento has over 110,000 merchants using their solution to run their eCommerce storefronts, but it did not happen overnight. Here’s a short history on the Magento platform and how the company became so successful.
Magento had experience
The company Varien (Today named Magento) had prior experience as a web design company creating point-of-sale systems, content management systems and custom intranets for six years before the release of Magento Community.
Magento had a clear Focus
The focus and purpose of the company was to provide usability and ease of customizations. As they started to do more work with eCommerce, their clients became larger and more successful. This focus is still present today within the Magentos products. They have tons of flexibility and customizable features. This gives Magento the most flexible product catalogs in the market of any ecommerce application.
Magento Understood the Problem
The demand grew for customized implementations and the OS Commerce they were using was not designed for large scale implementations.
Magento Provided a Solution
As they started to look for alternatives, they found that there were no suitable platforms available for use and decided to create their own system. They released their first product under an open source license in 2008. The platform was an instant success and grew so much that even Fortune 500 companies were on board. These fortune 500 companies needed more than the free community edition of Magento. They needed commercial level products and support which led to Varien (Magento) to release Mangeto Enterprise in 2009.
The Aftermath
In 2010 the company named was changed from Varien to Magento. In 2011 Magento held its first international conference in Los Angeles, California where its headquarters are located. More than 800 people attended including merchants, developers and partners. At this event, Magento released the introduction of the first Software as a Services (SaaS), Magento Go. Last year the company conducted a survey of the top 1 million sites listed on Alexa. Over 20% of all the top eCommerce sites on the list were running on Magento and today Magento is the leading eCommerce platform.
[…] that experienced serious problems before trying this software. According to Fortune 500, the most successful examples of Magento as CMS usage are Nike, Harpers Bazar, Fiji Water, and Olympus. […]
Hello Liz! We have a very detailed guide about Magento History from 2007 to 2016 (we update it periodically) hope you like it: https://aionhill.com/magento-ecommerce-complete-overview
[…] “Magenta,” but changed it slightly to “Magento” after realizing that Magenta.com was taken. The platform grew quickly, as it was one of the first customizable tools for creating online stores. In 2010, Rubin renamed […]