eCommerce Statistics: 100 Stats and Trends about Online Shopping

(This article was last published on June 15, 20167. We’ve updated it for accuracy and completeness.)

It’s not always easy to find the eCommerce research you’re looking for. We took the time for you to find and compile some of the best eCommerce statistics on the web.

Check out 100 statistics about mobile, marketplaces, shipping, personalization, and more! Use our resource as the one place to find lots of data points to use for whatever purpose you need.

Your Roadmap to Start a Successful B2B eCommerce Initiative

Just a few years ago, research found that 48% of companies now conduct 50-74% of all corporate purchases online. Further, 23% of companies do 75% or more of their purchasing online. 

While it’s clear that B2B buyers want to make purchases online, many manufacturers, distributors and others have been slow to adopt eCommerce initiatives. 

Part of the problem is that shifting to an online sales model isn’t any easy transition. It can require an entire overhaul in how you conduct business. And, without the right mindset and strategy, your digital transformation might not be fully realized. 

To help get you started, our quick guide focuses on five key areas that are key to any successful eCommerce initiative. 

The Best Way to Integrate Magento with Google Analytics

(This article was last published on February 26, 2015. It’s been updated for accuracy and completeness by our friends over at 121eCommerce, a seasoned Magento Professional Partner and web development agency specializing in B2B and B2C eCommerce.)

If you run an eCommerce store, data-driven decisions are the best way to improve conversion rates, bring in more sales, and propel your business to new heights.

But how can you get the data you use to make your decisions?

Unlike the owner of a retailer store, for example, you can’t just watch customers and see where they linger – and the items or sections of your store that they ignore. 

So what should you do? 

Google Analytics is a great place to start. It gives you the tools you need to analyze how your site traffic behaves. And, it’s FREE! As a result, it has become the de facto web analytics platform.

And if you use Magento for your eCommerce store, you should definitely use Google Analytics – it’s easy to integrate, offers excellent features, and is totally free.

In this updated guide we’ll take a look at why Google Analytics is such a great tool for eCommerce entrepreneurs and how to integrate it into your Magento storefront. 

10 Advantages of B2B eCommerce Selling

(This post was last published on January 1, 2018. We’ve updated it for accuracy and completeness.)

Online shopping is disrupting traditional B2B selling. Digital-savvy buyers want the convenience, speed, accuracy, and personalization that eCommerce stores, mobile apps, and B2B marketplaces like Amazon Business offer.

In fact, 68% of B2B buyers prefer to do business online versus with a salesperson.

Leading B2B merchants are tackling eCommerce head-on, realizing that it’s essential for growing revenue and driving new customer acquisitions. Otherwise, you risk getting left behind by the competition. 

As the B2B industry undergoes a digital transformation, look at the top 10 advantages of eCommerce.

7 Easy Steps to Reduce eCommerce Fraud

eCommerce fraud is more prevalent than ever as online sales continue to set historic numbers. And, dealing with fraud is costly to merchants — it has the potential to cost you more than 7.5% of your current revenue! 

Unfortunately, dealing with evolving fraud tactics is frustrating and time-consuming. And, protecting yourself against potential risks can backfire. Sometimes merchants end up declining real orders and lose customers as a result. 

Nonetheless, any online seller needs the right processes and technology in place to safeguard their data. Otherwise, fraud can quickly drain your profits and ruin your brand reputation. 

Follow these 7 easy steps to protect your online store today, keeping your bottom line healthy and your customers happy.