8 eCommerce Marketing Tools to Try

Part of growing your online business is choosing and using the right marketing tactics and tools. Your strategy includes everything from creating brand awareness to driving new sales and retaining current customers. As you grow, you can turn to all sorts of different tools that help you manage and execute your marketing strategy. These tools can improve quality and save you time. 

To help you choose the right tools, we put together a list of the best eCommerce marketing tools to try for your online brand. 

Best Shipping Software for eCommerce Sellers

As your order volume grows, shipping becomes both time-consuming and costly for online sellers. But, fast and accurate delivery is crucial to your customer experience. If you don’t offer fast and affordable rates, potential customers will decide to buy from someone else. 

Needing an easier way to process online orders, many sellers turn to shipping software solutions to help with daily tasks like coordinating carriers, printing labels, and managing their returns process. 

7 Apps That Will Improve Your BigCommerce Web store

(This post was last published on January 6, 2015. It has been updated for accuracy and completeness.)

BigCommerce is one of the most popular ways for small businesses to sell products online, and it offers robust ecommerce tools out of the box. That said, users can also take advantage of hundreds of add-ons, customizations, and apps to supplement the platform’s core features and take their ecommerce strategies to the next level.

In this article, we’ll cover seven of the most effective apps for BigCommerce users. These cover everything from A/B tests to omnichannel marketing and live chat support. Adding apps to your BigCommerce approach gives you the opportunity to craft a unique customer experience that will resonate with your audience

Why Magento 1 Users are Sticking with Open Source

(This is a guest post from our friends over at JetRails, a fully-managed white-glove eCommerce hosting service.)

Magento 1 reaches its end of life on June 30th, 2020. Many users of this popular eCommerce platform plan to migrate to a newer eCommerce platform. However, many more businesses are still somewhere on the spectrum between deciding what eCommerce software, such as Magento 2, to re-platform to, and having their new site built.

In many cases, merchants will stay with a platform for as long as possible in order to avoid the costs of replatforming. It can be hard to spend cold hard cash to replace a site that you perceive to be meeting your basic eCommerce needs. This may explain why ~100,000 Magento 1 websites remain active with less than a month to go before Adobe, the owners of the Magento brand, stop supporting the platform. It’s hard to find a Magento 1 merchant that wouldn’t migrate onto something newer if money were not an issue.

As users are prioritizing new site builds to replace their old Magento 1 sites, they aren’t all going to the same platform. At JetRails, we’ve been tracking the choices that our customers make. It’s important for us to understand if our clients were experiencing some sort of friction that we (or our partners) could help to alleviate for other users in the future. 

A majority of our users have consistently chosen to migrate to Magento 2, and those that haven’t, have mainly sought other open source solutions. That’s not to say that our sampling is indicative of what all Magento 1 users are choosing – we mainly work with mid-market and enterprise organizations who have solid hosting and work with great web development teams – but we have found a pattern in why they’re sticking with open-source eCommerce solutions. Here are some of the main themes that we come across:

7 Tips To Supercharge Your B2B eCommerce Site

(This is a guest post from our friends over at121eCommerce, a seasoned Magento Professional Partner and web development agency specializing in B2B and B2C eCommerce.)

We all have to grow up sometime.

For some of us it happens gradually- we get a little taller, a little stronger each day. 

And for some of us it happens overnight- you wake up one morning only to find out you no longer fit into your clothing.

It’s not that different for B2B eCommerce companies. 

According to Amazon, B2B eCommerce was worth $829 billion in 2016 – and by 2023, it’s estimated to grow to a market size of $1.8 trillion. 

In other words- it’s time to grow up.

So, how can you make sure that your eCommerce website is ready for this spurt, and ensure that it’s easy for B2B shoppers to use your services? In this guide, we’ve put together a few tips you can use to improve your website and shopping experience.