Sorted by Tag: eCommerce
Shopify vs Etsy: Should You Sell on a Marketplace or Webstore?
(This post was last updated on December 5th, 2017. We’ve updated it for accuracy and completeness.)
Should you sell on Shopify or Etsy? When comparing these two, it’s less about which platform to use and more about which method of selling makes the most sense for you.
Shopify is a webstore platform. Etsy is an online marketplace. It’s kind of like comparing apples to oranges. While they’re both online sales channels, these platforms represent two fundamentally different ways to sell or reach potential customers.
So, which method is better for your business? There may not be a right or wrong answer. You must decide which platform aligns best with your resources and business goals. In some cases, you might even want to sell on both platforms!
Nonetheless, we’ll compare Shopify vs Etsy in this article to help you make the best decision for your business.
(more…)What eCommerce Trends to Expect in 2020
The eCommerce industry is ever-evolving to meet consumer preferences. 2020 should be no different. Here’s 10 trends to keep watch on this year as you look to grow your online business.
(more…)Why Manufacturers and Distributors Should Sell Online
Most B2B companies are tackling eCommerce head-on. Realizing the opportunity that online selling represents, manufacturers and distributors are investing in new technology to transform their online presences into personalized buying experiences.
Forrester predicts the B2B eCommerce industry to hit $1.2 trillion in the U.S. by 2021. Despite this, some B2B sellers are reluctant to sell online. It’s understandable that digitally transforming your business is overwhelming, but sellers can’t ignore it any longer. An online presence isn’t a nice-to-have, but rather a requirement for manufacturers and distributors to sell to the next generation of B2B buyers.
See the top reasons why B2B sellers should stop dragging their feet and start selling online.
(more…)Top Direct-to-Consumer (DTC) Brands
Direct-to-consumer brands are disrupting the retail landscape both online and in-store. These digital native merchants have strong brand identities that resonate well with their audiences. Their hyper-focused on the customer experience, changing the way retailers should think about customer interactions. Most importantly, they’re taking control of their consumer data allowing continuous innovation and improvement.
Direct-to-consumer is a winning formula in retail right now and more brands are popping up than ever before. Look at why this retail model works and some of the top DTC brands out there now.
(more…)The Top Advantages of eCommerce: Why You Should Sell Online
(This post was last published on April 5th, 2017. We’ve updated it for accuracy and completeness.)
Over the past decade, consumers constantly change the way they want to shop and merchants are trying to keep up. Shoppers fluidly search, compare, and buy from online sites, marketplaces, mobile apps, physical stores, and social sites. As innovative technology aids their journey, consumers are looking for remarkable experiences across these digital and physical touchpoints with brands.
Whether you’re looking to expand your brick and mortar business or just starting off, eCommerce selling has many advantages for a long-term strategy to win over customers. Look no further than direct-to-consumer brands who are disrupting the retail landscape by creating digital-first approaches to create loyal customers. Last year, 81% of consumers plans to shop direct-to-consumer brands within the next five years. Where have these brands built their enterprises? Online.
As you consider selling online, look at the top advantages of eCommerce selling. (more…)
