Sorted by Tag: eCommerce
More businesses are turning to Software-as-a-Service (SaaS) apps and systems to run their operations like Office 365, Salesforce, Box, and Google Apps. Retailers can also benefit from using SaaS eCommerce platforms to better manage their own processes.
Using a SaaS eCommerce platform instead of open source or on-premise software can seem overwhelming for any size business. It feels like an even more daunting decision if you’re planning on switching platforms. And since SaaS platforms are relatively new to the market, there are still a lot of questions about them and how they compare to legacy software.
So, in this article, we’ll cover what a modern SaaS eCommerce platform is and its advantages and disadvantages for merchants. By the end, hopefully you’ll understand if using a SaaS eCommerce platform is the right choice for your business. (more…)
This week we’re reading a variety of news from the retail industry. Check out articles about UPS delays after Cyber Monday, how Amazon is upending private branding, and how SMBs should sell on Amazon. (more…)
(This post was originally published on July 28th, 2015. We’ve updated it for accuracy and completeness.)
Should you sell on Shopify or Etsy? When comparing the two, it’s less about which platform to use and more about which method of selling makes the most sense for you.
Shopify is a webstore. Etsy is a marketplace. It’s kind of like comparing apples to oranges. Yes, they’re both eCommerce sales channels, but they are two fundamentally different ways to sell online.
In terms of which one is a better for you, there may not be a right or wrong answer. You must decide which one aligns better with your business goals and resources. In some cases, you might want to even sell on both platforms!
Nonetheless, we’ll compare Shopify vs Etsy in this article to help you make the best decision for your business.
(This is a guest post from our friend Jake Rheude over at Red Stag Fulfillment.)
With Black Friday over, you’re probably sighing a happy sigh of relief and enjoying the nice push of new business your way. That’s thanks to 65% of Americans spending an average of $420 over the Thanksgiving holiday weekend. Black Friday alone felt a 16.9% growth compared to the year before to reach $5.03 billion in online sales alone.
It sounds like great news, but there are plenty of lessons in there for us all to find once the madness of the holidays takes a pause.
The biggest and most prominent takeaway is that in-store stoppers on Black Friday were down 4% compared to the year before. Fewer people were making it through the brick-and-mortar doors, while more were opting for digital doors.
The same data from the Wall Street Journal and RetailNext found that middle-class consumers were sticking to their phones and PCs, while the luxury and bargain-hunting ends of the spectrum were willing to brave the store.
Now that we’ve got a little bit of insight into the current state of affairs, it’s time to tackle the bigger picture. Here’s how you get them to come back in January, February, and all the other months to follow before next year’s big spending season. (more…)
(This post was originally published on April 21st, 2015. We’ve updated it for accuracy and completeness.)
We spend a lot of time talking about things that build our business; things like marketing and SEO and data analysis. But, most people who expand their business to the web forget about some of the fundamental ethical issues at hand.
Josiah Stamp, an early 20th century economist, said, “It is easy to dodge our responsibilities, but we cannot dodge the consequences of dodging our responsibilities.” That was a century ago, but in a modern world, which is more transparent than ever, business ethics remain extremely important.
If you run an eCommerce business, you need to understand the ethical implications of your business. Ethics are good for the soul. But, they’re also good for the bottom line.
This post dives into the ethical issues in eCommerce that you should be thinking about.