With the last few days of holiday shopping approaching, we’ve been reading about how consumers have shopped thus far this season. As expected, online shopping has continued to grow. These articles provide more detail on how online holiday shopping continued to evolve this year.
If online holiday shopping is doing better, why isn’t Cyber Monday? This article explains how online deals are a norm now for the entire season, not just Cyber Monday. Read more on retailers are relying less on the ‘Cyber Monday’ promotions.
How did you buy your Christmas presents this year? I wasn’t the only one who bought most of their presents off of Amazon. This article explores the growth of Amazon this holiday season versus top merchants. Also, see how Amazon is upping its game to capture more customers.
National Retail Federation is headquarters for all of your holiday retail statistics. They’ve been tracking trends for years. This article shares the trends they’re seeing in the evolution of online holiday shopping. Think Cyber Monday, mobile, digital marketing, fulfillment, and multichannel retailing.