There’s been some big news lately for online marketplaces. Jet.com, claiming to be an Amazon killer, has launched. Amazon started a new shopping holiday. And, other niche marketplaces are joining the eCommerce fray. This week we’re reading all about it.
Amazon Prime Day
There was a lot of negative press around Amazon Prime Day, and it was admittedly pretty overhyped for what it wound up being. But, this article takes a different perspective–that the point of Prime Day wasn’t for a sales surge. It was for a surge of new Prime members. And, in that regard Prime Day was quite successful.
The long-awaited launch of Jet.com has finally arrived. Jet is a new membership based online marketplace (think digital Costco) that claims to be able to undercut Amazon on price, because the entire profit model is based on membership fees instead of product sales. In this Forbes article, Nicole Leinbach-Reyhle provides a succinct list of the things you need to know.
Joinem Joins ’em
With the success of eBay then Amazon, and now more niche marketplaces like Etsy, it’s not surprising to see new eCommerce marketplace contenders popping up. This article talks about the eCommerce startup, Joinem, who plans to harness the power of social influence and a pure drop-ship model to steal customers from the marketplace incumbents.