There are a ton of tips and tricks out there about eCommerce marketing. Some of them are great. Some of them are terrible. But, tips and tricks tend to overlook the fundamental core of your business: people.
It isn’t the blog posts or the Facebook ads or the Shopify theme that makes your business succeed (or fail). It’s the people who produce all of those things. It’s your marketing team. It’s the people who drive revenue.
This post will tell you the five people you need on your eCommerce marketing team to be successful with eCommerce. This content is a summary of my presentation at the South Florida eCommerce Expo, entitled The Five Marketers Your eCommerce Business Needs. The slides have been included at the end of this post.
This week we’re reading about how retailers (and eTailers) are missing the mark. It’s no surprise that many retailers come up short relative to expectations. Often that means coming up short in dollars too. These articles have some advice for overcoming some common failures. Happy reading!
Christmas has just finished. New Year’s is right around the corner. What better time is there to revisit 2015?
We had some great content published on our blog this year, so we’re summarizing the ten most popular of the year. Want the abridged version of Multichannel Insights? Here you go!
So, you opened up your new eCommerce webstore on Bigcommerce. Congratulations! But, whom are you going to sell to if you don’t have any traffic to your site? It’s time for some Bigcommerce SEO love.
One of the most important traffic generation strategies you will need to understand is search engine optimization (SEO). This is the art and science of ensuring the different pages on your site rank well in search engine results for the keywords that are related to your business.
This is not a challenge that is unique to Bigcommerce users. Every website must think about how they will execute their SEO strategy. But, this article is about Bigcommerce!
Let’s dive into what Bigcommerce offers in terms of SEO functionality, and how it can help you generate more website traffic. (more…)
Shopify and Volusion are both popular webstore platforms for eCommerce entrepreneurs. With similarly low entry points and relative ease of use, they are both good fits for eCommerce newbies and even experienced merchants.
When you’re doing your analysis to pick an eCommerce platform, you’re likely to end up thinking “Shopify vs Volusion”, and because these products are so similar, it can be hard to decide.
This post will go through the similarities and differences to help you decide.
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