(This post was originally published on April 21st, 2015. We’ve updated it for accuracy and completeness.)
We spend a lot of time talking about things that build our business; things like marketing and SEO and data analysis. But, most people who expand their business to the web forget about some of the fundamental ethical issues at hand.
Josiah Stamp, an early 20th century economist, said, “It is easy to dodge our responsibilities, but we cannot dodge the consequences of dodging our responsibilities.” That was a century ago, but in a modern world, which is more transparent than ever, business ethics remain extremely important.
If you run an eCommerce business, you need to understand the ethical implications of your business. Ethics are good for the soul. But, they’re also good for the bottom line.
This post dives into the ethical issues in eCommerce that you should be thinking about.
(This post was originally published on November 25, 2014. We’ve updated it for accuracy and completeness.)
20% of online shoppers would be likely to make a purchase from Facebook.
With more shoppers looking to buy on social media sites like Facebook, eCommerce platforms like Shopify are taking note. They’re make it easier to set up shop on Facebook and integrate it with their webstore.
A few years ago, Shopify released an app called Shopify Facebook Store that allows merchants to set up a fully integrated store on Facebook. Expanding your selling to social media sites can be an excellent tactic to increase traffic to your regular webstore, improve engagement with Facebook fans, and increase your sales.
But, selling on Facebook may not be a tactic that everyone should use.
In this post we’ll dive into how the Shopify Facebook app could help your business, and why you should (and shouldn’t) consider using it. (more…)
There are a ton of tips and tricks out there about eCommerce marketing. Some of them are great. Some of them are terrible. But, tips and tricks tend to overlook the fundamental core of your business: people.
It isn’t the blog posts or the Facebook ads or the Shopify theme that makes your business succeed (or fail). It’s the people who produce all of those things. It’s your marketing team. It’s the people who drive revenue.
This post will tell you the five people you need on your eCommerce marketing team to be successful with eCommerce. This content is a summary of my presentation at the South Florida eCommerce Expo, entitled The Five Marketers Your eCommerce Business Needs. The slides have been included at the end of this post.
This week we’re reading about how retailers (and eTailers) are missing the mark. It’s no surprise that many retailers come up short relative to expectations. Often that means coming up short in dollars too. These articles have some advice for overcoming some common failures. Happy reading!
Christmas has just finished. New Year’s is right around the corner. What better time is there to revisit 2015?
We had some great content published on our blog this year, so we’re summarizing the ten most popular of the year. Want the abridged version of Multichannel Insights? Here you go!
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