Ryan Lunka
Marketing Professional
Ryan is a marketing professional with a deep background in content management.
Vendor-Managed Inventory Benefits & Advantages
(This article was last published on July 21, 2015. It has been updated for accuracy and completeness.)
While vendor-managed inventory (VMI) is not a new concept, it’s still not widely adopted by merchants. Yet, when executed correctly, a vendor-managed inventory strategy can bring huge benefits to your business (think cost savings and better customer experience).
In this post, learn what exactly VMI is, it’s benefits, and how you can implement a VMI program for any size business.
(more…)What We’re Reading: eCommerce, Generations, and Influencers
This week we’re reading about how to cost-effectively build an eCommerce presence, how online consumer behavior changes among generations, and influencer marketing myths. Read the articles below!
(more…)What We’re Reading: Retail Growth, B2B, and Amazon
This week we’re reading about how eCommerce is driving retail growth, how COVID-19 impacts B2B eCommerce, and how Amazon is being passed by its competitors. Read the articles below!
(more…)7 Apps That Will Improve Your BigCommerce Web store
(This post was last published on January 6, 2015. It has been updated for accuracy and completeness.)
BigCommerce is one of the most popular ways for small businesses to sell products online, and it offers robust ecommerce tools out of the box. That said, users can also take advantage of hundreds of add-ons, customizations, and apps to supplement the platform’s core features and take their ecommerce strategies to the next level.
In this article, we’ll cover seven of the most effective apps for BigCommerce users. These cover everything from A/B tests to omnichannel marketing and live chat support. Adding apps to your BigCommerce approach gives you the opportunity to craft a unique customer experience that will resonate with your audience
(more…)What We’re Reading: Voice Marketing, Cross-border Shipping, & Brand Pivots
This week we’re reading a variety of articles that include how to optimize voice marketing strategies, how brands pivoted during the pandemic, and what changes to NAFTA mean for cross-border shipping. Read the articles below!
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