Sorted by Topic: Merchandising
eCommerce Personalization: Where Product Data & Merchandising Strategy Collide
eCommerce personalization empowers you to give every one of your customers a “just for them” experience with your webstore. Personalization can be hugely beneficial for the merchant, if it’s done well.
For example, one survey showed that personalized ads (one way to do it) had a 10x higher clickthrough than those that were not personalized. Imagine the improvements you could make throughout your eCommerce store!
But, it’s harder than it sounds to execute. Personalization requires a systematic approach, and in this blog post, we’ll dive into what you need to be doing.
Magento SEO Tips: A Basic Field Guide for Product Pages
In this guest post, Magento expert Robert Rand from Rand Marketing shares some Magento SEO best practices for product pages.
Search Engine Optimization (SEO) is the culmination of many on-site and off-site factors that search engines take into account when rankings your website for targeted keyword phrases.
When using Magento as your platform, you’re presented with many fields to fill out that can have a positive impact on SEO rankings. Some of these provide direct SEO benefits, by helping you to properly identify the focus of your content. Other fields play a more indirect role, helping shoppers understand why they should take a search engine’s advice and click an organic listing to visit your website.
This post contains explanations of some of the major SEO relevant fields in Magento. Additional fields can be added and manipulated, and there are also basic Magento settings that can be adjusted.
There are also factors, like URL structure, that can play an important role in SEO. It can be helpful to pull in an SEO expert, but for those looking to make strides on their own, we recommend properly filling out the following fields for your products via the Magento Admin.
What does a retail merchandiser do in 2015?
Unless you’ve been living under a rock for the last 20 years, you know that retail is changing…FAST! To get some insight into how its changing I interviewed Chelsea Mendrala, creative director at Herman Parker and former retail merchandiser with Abercrombie & Fitch.
Chelsea shared her unique career story as a merchandiser and provides some great advice for anyone in retail. Check out the interview…
What We’re Reading: Omnichannel & Rent, Product Searching, Discounting Dangers
There was lots of good stuff coming across the wire this week. Here are a few of my favorites for your reading pleasure…
INFOGRAPHIC: eCommerce Merchandising Strategy Compared To Traditional Retail Merchandising
eCommerce has evolved into a powerful business model for everyone from startup entrepreneurs to established retail businesses. And, while its roots are in traditional retail, eCommerce is an animal all its own.
In this post (and accompanying infographic), we’ll dive into 10 ways eCommerce merchandising is different from that of traditional retail. Use this post as a warning against shaping your eCommerce merchandising strategy based solely on rules and ideas built for traditional retail.