This week we’re reading all about content marketing. Learn what types of mistakes to avoid, how it can generate leads, and how to organize your site navigation. A merchant’s success today can depend on how well they execute their content marketing strategy.
Content Marketing Mistakes
This articles covers fives mistakes you should avoid when putting together your content marketing strategy. Learn what they are and how they negatively impact your company.
How Content Marketing Generates Leads
HubSpot is the founder of inbound marketing, which mirrors the strategy of content marketing. Their philosophy centers around providing customers with valuable, relevant information. See how their blog generates leads for them. It may surprise you how.
Improve Your eCommerce Site Navigation
Content marketing expands beyond blog articles and emails. Content marketing also encompasses your product information, which ultimately defines your site organization. This is a good article explaining the importance of your eCommerce site’s navigation architecture.