Here are a few articles I found interesting this week!
How Retailers Can Ensure Winning Customer Care this Holiday Season Multichannel Merchant performed the study linked here. Internet Retailer also conducted a study last holiday season. Both came to the same conclusion: in order to win loyalty, you MUST provide stellar customer service. That means everything from responding to customer inquiries effectively to meeting order delivery expectations. What I like about this article is the emphasis on the customer’s emotional state. If you please a customer during the holiday season, you will likely win them over for life. This article provides some sound suggestions on how to do that.
What the F&#$ Is Big Data Analytics Anyway? The best part about this article is that it addresses big data for the little (or middle) guys. Most people think big data is an enterprise problem, but “big” is relative. The amount of data, speed at which it changes and variety of sources can all cause huge barriers to success for companies of any size. What matters is how those factors compare to the amount of staff you have to work through it, the technology you have available and its quality. In the multichannel space, addressing big data properly can lead to better insight through business intelligence and better merchandising through improved product information management.
Three Guys, A Poker Game And A Plan To Take Down Teleflora I love this article! This company took a creative angle on an industry “standard,” found the technology and business process to execute it, and got noticed. This is what nChannel is all about. This is why we are in business! We want to help sellers find ways to stand out in otherwise crowded markets – to win more market share and grow faster than their competitors.