How do you keep customers coming back for more? This week we’ve put together a list of articles to help retailers with customer retention. Check them out below.
Customer Retention KPIs
The loyalty funnel: 3 KPIs for measuring customer retention
Columnist Jordan Elkind outlines the multiple stages of a “loyalty funnel” and explains how you can target customers at each phase.
Tone of Voice
Matching Your Loyalty Program Tone of Voice to Your Brand
Learn why your loyalty program should take the same tone as the rest of your site, brand, and communication, if you want it to be successful.
The Future of Customer Loyalty is Flexibilty
Loyalty360 caught up with Christopher Barnard, President at Points.com, to talk about the future of customer loyalty and other related things. See where customer loyalty is heading.
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