This week we read some geeky stuff, but definitely some good stuff. I’m talking about retail mixed with psychology, statistics, and demand forecasting. I promise it won’t be as dry as you might think it sounds.
Retail & Boredom
In this article, Doug Stephens shares his really insightful perspective about the “store as media”. (You’ll find this insightfulness is a pattern with him.) He dives into the changing role of the retail store when it comes to building profitable relationships with customers. Great stuff!
Scaling eCommerce Growth
This article/podcast episode features advice from André Morys, published conversion rate optimization expert. He explains how to use scientific experimentation to optimize how well your eCommerce site converts customers. We follow some of these practices for nChannel.com. It’s alarming how one small change can have huge upward or downward effects on your conversion rate. This post gives you a framework for using that fact to grow your eCommerce business.
If you’re already using an ERP or are familiar with what it can do, this article is probably a bit too novice for you. But, if you’ve never used an ERP or you are considering it for your business, definitely check this one out. It helps you understand how to justify ERP by using it to forecast demand.