This month consumers have two things on their minds – Easter and March Madness. So, that’s what we’re reading about this week. See what expected spend is suppose to be for this holiday. Also, check out what marketers can learn from March Madness this year.
Easter Spend 2016
This article by Retail Customer Experience says that Baby Boomers will be opening their wallet more often this year. See where shoppers are expected to head for shopping.
Survey Results: Easter Sales Will Reach $17.3 Billion
NRF conducts their annual Easter Spending Survey which predicts sales will reach $17.3 Billion. NRF analyzes the results and what it means for retailers this year.
March Madness Marketing
The March Madness tournament celebrated its 78th year in 2016 by producing more creative marketing. Even your business can learn from the NCAA men’s basketball tournament.