This week we’re reading about different buyer groups and their shopping habits. See how Millennials, Gen Z and mobile shoppers prefer to shop and where retailers are falling short.
Millennials Shop in Stores
Millennials, who in aggregate boast $200 billion in spending, are soon to be the largest living generation in the US according to spending. See how the majority of them still shop in stores.
Gen Z Loves Amazon
Gen Z has started to increase their purchasing. See why most of them prefer to shop on Amazon.com.
Mobile’s Biggest Pain Point
A new study revealed that product discovery has leaped ahead of payment complexities as the leading reason for holding back mobile purchases. How easy is it to browse through your mobile product pages?