This week we’re reading a variety of different articles. Check out posts about where retailers are falling shorting for the mobile shopper journey, why retailers’ new best prospect is the post-purchase customer, and experts predicting more online than store spending this holiday season.
Mobile Shopper Journey
Consumers continue to do more shopping on mobile devices, but retailers still aren’t meeting consumer demands. Check out what areas of the mobile shopper’s journey that retailers can improve.
Appealing to the Post-Purchase Customer
Learn why generating more sales from existing customers is a more efficient, less expensive way to grow your online business.
Holiday Online Should be Greater than In Store
Is this the year that online sales will overtake in store sales during the holiday season? Consumers are expected to spend 51% of their gift-buying budget online in 2017, compared to 42% for store spending.