It’s “get ready for the holidays” season for pretty much everyone in retail. So, we might as well share some of our favorite articles of the week that give advice to retailers for the holidays.
There’s a lot to do to get your eCommerce business ready to kill it this holiday season. This article from Practical eCommerce boils it down into nice little bite-sized chunks.
Spoiler Alert: We’ve got our own holiday checklist coming next week. Subscribe to make sure you get it.
Holiday Shopping Habits
This study, shared by Retail Dive, shows some interesting bits of information for retailers. For example, most retailers start marketing for the holidays so early that only about a quarter of customers are even holiday shopping.
What kind of company would talk about this holidays so early…? (Crickets.)
Holiday Search Marketing
Search engine marketing is important if you’re in the eCommerce business. This article gives you some helpful search marketing and SEO tips, specifically for addressing the holiday rush.