This week we’re reading about a few different topics. We are looking at multichannel vs omnichannel, how retail technologies can help meet consumer needs, and mobile trends in 2017.
Omnichannel vs Multichannel
When it comes to retail and the customer experience, you hear the words omnichannel and multichannel a lot. This article discusses the two terms and their similarities and differences.
These days consumers seem fickle and less likely to be loyal to a brand. This has left retailers scrambling to find new ways to meet consumer needs. Jill Standish, senior managing director of retail at Accenture, discusses consumer trends impacting the market and how fashion brands are using various technologies.
Mobile in 2017
Omnichannel shoppers spend between 50-300% more than single channel shoppers. See how retailers are using mobile strategies to appeal to these shoppers.