It’s about that time again. Time to prepare for the hordes of holiday season customers who come trampling through your doors (digital and brick & mortar). Naturally, when the time comes for you to prepare, media jumps right on board. These are some of the best ones we read this week.
This article takes an interesting look at Black Friday. It used to be the most important day of the year for most retailers. And, while it’s still extremely important, Black Friday is trending downward a bit. Different promotion strategies, online commerce innovations, and other forces are reorienting the holidays for retailers. This article helps you understand how to strategize.
What Consumers Want
Everyone loves infographics, and this is a great one! Multichannel Merchant consolidates consumer demands for the holidays. Easy to understand. Easy to digest. Now, get to work!
Retail Marketing Trends
This one takes the opposite perspective of the last one. These trends are derived from a survey of retail marketers, exposing the strategies they plan to use for the holiday season. How does your strategy compare to your peers?