Project Management Tips for Creating a Successful eCommerce Website

(This is a guest post from Emma MIiller, Senior Editor at Bizzmark blog, who’s interested in digital marketing, social media, and the latest trends)

Many eCommerce businesses start out as small ventures that develop and grow in time. But, when you’re first starting out, there are a lot of different projects you must tackle to grow your eCommerce website into a flourishing business.

Trying to keep things under control can easily turn into a mess, especially when you’re working with a small team. You need to have a clear-cut strategy for managing your projects to avoid falling behind schedule, as well as identifying bottlenecks. (more…)

What is a Flash Sale: An Introductory Guide to Running Flash Sales

It’s hard to talk about eCommerce without mentioning flash sales, or daily deals. This popular promotional strategy has been around since the early 2000s and its popularity continues today.

Some businesses are solely flash sales sites, while others use it as an occasional technique to acquire new customers and boost sales. Either way, flash sales can be an effective strategy for all types of merchants.

If you’re considering running flash sales, take a look at our introductory guide to make sure you know everything you need to run a successful sale. (more…)

What We’re Reading: Winning Black Friday 2017

With Black Friday right around the corner, we’re reading more articles about how retailers can be successful this year. Check out articles about why a less significant Black Friday is good for retailers, what lessons to learn from last year, and specific holiday advice for shopping app marketers.

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eCommerce Migration: How to Know When You Should Replatform

Most eCommerce sellers fear migrating their webstores to a new platform. It seems too risky. It takes time, costs money, and requires you to move all your data. There’s so much that can seemly go wrong. They think migrating eCommerce platforms is a fast-track way to ruin sales!

So, merchants often avoid it for as long as they can. But, you really shouldn’t. Migration isn’t going to ruin your sales. Not upgrading to a new platform though could. Your current platform could be holding you back from growth, improving your business processes, and providing a better customer experience.

Let’s take an honest look at your business and see if you’re showing any of these signs that you need to replatform your eCommerce store. (more…)

What We’re Reading: Winning at eCommerce

This week we’re reading about tips to help you win at eCommerce. Check out articles about key tech trends driving eCommerce, how to prepare your site for holiday traffic, and which retailers are shaking up Internet Retailer’s Top 1000.  (more…)