Sorted by Tag: eCommerce
How to Get More Online Product Reviews
How often do you read product reviews? Has a positive or negative review determined whether you added an item to your cart?
Many consumers depend on online product reviews to make purchasing decisions. It’s a critical part of their research. It determines whether or not a customer trusts you enough to hand over their money.
Realizing the importance of reviews, many retailers are making an effort to get more customers to leave them. Here’s our top tips to increase your online product reviews. (more…)
What We’re Reading: Winning More Customers
This week we’re reading about different ways to win more customers. See articles about refreshing product pages, measuring customer relationships, and leveraging customer feedback. (more…)
10 Signs That You Need Multichannel Retail Integration
Your multichannel business is growing! Orders are flying in. You’re thinking of expanding to new sales channel like Amazon or an eCommerce website. You’re hiring more staff just to keep up.
With growth though comes growing pains.
Higher order volumes result in more order processing. Each channel adds more inventory to track and orders to invoice. Product descriptions need shared across all channels to remain consistent.
You start to feel the weight of having your systems disconnected. Your processes aren’t streamlined and automated. Your staff is spending most of their days manually entering data from one system to another. You stop focusing on growth and more on how to fix order errors made by your team.
Is it time for you to integrate your multichannel business? (more…)
Everything You Need to Know about eCommerce Replatforming
Thinking about replatforming your eCommerce site? It’s a big decision. It seems overwhelming to make a switch or upgrade to a new eCommerce platform.
Is it worth the risk?
This article will help you understand what it takes to replatform your eCommerce site. Full disclosure, it’s not as bad as it seems! (more…)
Top 5 Mistakes to Avoid When Selling on Amazon
Amazon has a current market cap of $390 billion. That’s more than the combined total of the top eight traditional brick-and-mortar retailers that includes Best Buy, Macy’s, Target, JCPenny, Nordstrom, Walmart, Kohl’s, and Sears.
As these traditional retailers seemingly struggle, Amazon continues to report its growth. It’s not a surprise then that retailers are flocking to the Seattle-based marketplace to sell their own items. Merchants are after a small piece of a big pie.
However, just selling on Amazon doesn’t equal success. Selling on Amazon is competitive. This article gives you our top five mistakes that you could be making on Amazon and hurting your sales. (more…)