Sorted by Tag: Integration
eCommerce ERP Integration: Why Retailers Should Integrate and How to Do It
(This post was originally published on November 16, 2012. We’ve updated it for accuracy and completeness.)
Earlier this year, Commerce Department announced that web sales totaled an estimated $304.91 billion in 2014. It’s the fifth year in a row that web sales growth has been close to or above 15%.
Are you ready to handle this kind of demand?
You’re probably not, if you don’t currently integrate your eCommerce channels (Magento, Shopify, Amazon, etc) and your ERP system. In this post, we’ll talk about why companies shouldn’t forgo eCommerce ERP integration needed to truly optimize sales.
In Search of a Sales Channel Strategy Framework
Bob is an eCommerce merchant. He started his business with his bare hands, and he is passionate about making it grow.
Bob also knows the importance of implementing a multichannel strategy. He knows that he needs to expand his business, so that he can sell to different types of customers through different kinds of touchpoints. But, Bob is a little stumped. How is he supposed to figure out what expansion opportunities are best for him? How should he evaluate the options in front of him?
Bob isn’t a real person, but his archetype is. He may even sound like you!
Merchants need to make decisions about how to grow their business. Sometimes they are risky decisions. While you can’t avoid the risk of failure completely, you can reduce it by taking an intentional, strategic approach to decision making.
In this post, we’ll look at how the Bobs of the world should make one of their most critical decisions: how they plan to expand their business to seize new channel opportunities.
Top 5 Shopify Shipping Apps
Selling online through your Shopify web store presents many difficulties. A lot can go wrong throughout the time it takes to attract a new customer, convert them into a buyer, and then shipping their order.
Where many Shopify owners go wrong is in their ability to ship items timely and accurately. Dealing with angry customers over lost orders or having to refund customers is a headache. You need one of Shopify’s shipping apps to automate how you manage shipping.
In this post, we’ll compare what we think are the top 5 Shopify shipping apps. (more…)
The Top 3 Magento Search Extensions For Your Webstore
Friction is the bane of sales and marketing. A smart merchant should always be reducing friction in the checkout flow, in signup forms, and in navigation (just to name a few). As simple as it sounds, the easier you make it for your customer to do the desired action, the more customers will do it.
If a customer coming to your site wants to find black boots, you better make it easy for him to do so. This is where Magento search extensions come into play.
With a Magento search extension, your customer can easily ask for and receive the product he or she wants to buy. Getting the visitor to the page they’re looking for is just one step closer to getting them to buy. In fact, according to a study by eConsultancy, the conversion rate of visitors who used site search was 1.8x higher than the site average.
This post will cover some common features you should find in a search extension, and the top three Magento search extensions for your webstore. (more…)
How to Fix Three Common eCommerce Issues
There are many things that can go wrong with an eCommerce site. We’ve narrowed it down to three major ones that seem to produce the most questions:
- Getting more web traffic
- Converting more site visitors to sales
- Making sense of too much data
In this post I’ll break these three common eCommerce issues down. I’ll explain the different aspects of each challenge and provide advice and links that will help you overcome them.