No specific theme this week. Just a few great articles, shared for your enjoyment.
Twitter Customer Service
Twitter has really been overhauling lately, in terms of management team and features. This is another good example. In this article, Retail Dive briefs you on some new direct communication features built into Twitter, which can help retailers with customer service.
Many marketers (including those in retail and eCommerce) think that the number of clicks from a social network is most important. That isn’t necessarily true. Included in some of this data is the fact that while Instagram produces fewer clicks into your site, they tend to be higher engagement clicks.
ERP migration can be a challenge. We are usually involved in these kinds of projects. We even did it ourselves last winter. This article is short and sweet, but gives some good insight into what you can expect when swapping out ERPs.