Buying something from the store doesn’t seem like a long process. You go find your item, take it to the register, get your card out and you pay.
Not only that, but you can simply go to a store online and buy from there as well.
Even though this process seems so simple and easy, retailers everywhere are trying to make it even easier.
These articles show some successful ideas, and some that aren’t.
The City Wire
Wal-Mart is now letting customers shop for groceries online and pick-up in store. More importantly, the groceries are picked by robots. Customers already love the “self-service” isle at the grocery, now they can shop without any human interaction at all. While this is only for groceries now, you can imagine the implications for retail as a whole.
Not all attempts at making buying easier are successful. As FierceRetailIT reports, retailers are being slow to adopt Apple Pay. Now this doesn’t mean Apple Pay is a failure, we just may not be ready for it yet.
You know what’s too hard? Clicking. That’s why Shopify is trying to minimize the amount of clicking involved for you to buy a product from Facebook. Facebook and Shopify are currently expanding their beta test for a ‘Buy’ button that allows you to purchase an item without ever leaving Facebook.