How customers shop has all changed.
Consumers now use technology to help them find the products and information they need. Consumers expect technology to make their customer experience easier and better.
If you’re not using technology as a retailer, you’re potentially losing customers and sales. Consumers shop with whoever provides them more value. It’s not a matter if you should use technology, but rather how should you?
These articles discuss technology’s role in the future of retail. Read on to learn why technology is important and how you should go about using it as part of your strategy.
This article by Doug Stephens of Retail Prophet explains the change in how shoppers value brands. During the digital age, brands can no longer rely on familiarity and consistency. While you read, think about how technology can help you innovate your brand so that you continue to create value for your customers.
Customer-Facing Technology Challenges
Adding technology as part of your retail strategy is enviable if you want to be successful in the future. Doing so can drive sales and increase customer loyalty. But before you deploy such technology, you need to ask yourself these 5 questions by Tom Karren of Moki.
Digital Creepy vs. Cool
Just because you can do it, doesn’t mean you should. Not at technology capabilities sit well with consumers and are what they’re asking for. Learn which digital enhancements land on the “cool” side with consumers, and which ones land on the “creepy” side.