It certainly didn’t come as a surprise to me, but we came across a number of articles that say many of the same things that we always say. It’s nice to hear your point of view echoed in the market. These three articles are perfect examples.
Product, Pricing, and Inventory
We’ve been critical about the term “omnichannel” in the past. It’s a term that makes people focus almost solely on the front-end of the business. While that’s important, merchants cannot forget that omnichannel can not and does not happen without the appropriate back-end unification (to borrow this article’s term). Omnichannel does not work without inventory synchronization, supply chain integration, and effective product data management. These topics just aren’t as flashy, so they get less attention.
Economics of SaaS
Many of our customers are entrepreneurs who dream of being then next Warby Parker. It’s a golden age for these entrepreneurs, because technology has all but eliminated the barriers to entry for new eCommerce businesses. This article talks about how SaaS platforms are providing these up-and-comers the agility they require to out maneuver longstanding retail brands.
…know anyone who sells a SaaS platform designed to help merchants scale?
Data in Retail
Using Target’s recent snafu while launching a popular new collection as an example, this article discusses how important it is for retailers to adopt a data-driven mindset. The world moves to0 and today’s customers are too erratic to rely on hunches and managing from the gut. If you are in retail, you need to learn to use data to derive business decisions.