This week we’re reading a variety of topics that include how Shopify is fueling the growth of DTC companies, how loyalty can help offline selling, and how much eCommerce sales grew last year. Read the articles below.
Shopify’s Growth
Direct-to-consumer ‘is no longer a fad,’ Shopify COO says after strong Q4 earnings report
Hear from Shopify’s COO about how they’re fueling entrepreneurship through the growth of their platform.
Loyalty Programs
Are loyalty cards key to online-to-offline attribution?
See how innovative brands like Kroger and Sephora are using loyalty programs to view in-store and online sales across different campaigns. eCommerce Sales
eCommerce Sales
US eCommerce sales grow 14.9% in 2019
Online spending represented 16.0% of total retail sales for the year. See how that compares with 2018.
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