This week we’re reading a variety of topics that include how Shopify is fueling the growth of DTC companies, how loyalty can help offline selling, and how much eCommerce sales grew last year. Read the articles below.
Hear from Shopify’s COO about how they’re fueling entrepreneurship through the growth of their platform.
See how innovative brands like Kroger and Sephora are using loyalty programs to view in-store and online sales across different campaigns. eCommerce Sales
Online spending represented 16.0% of total retail sales for the year. See how that compares with 2018.