Holidays aren’t always so happy for a retailer with empty shelves of fast-selling items and overstocked rows of the not so popular ones. Inventory management is difficult enough all year round but it’s especially troublesome during the holiday season. It’s much easier to understand holiday inventory problems for a bricks-and-mortar store. But, with the advent of online shopping, these inventory challenges are compounded for both the traditional retailer and the online store.
Inventory Challenges: Why It Happens
Unless you’re a Mom-and-Pop store with limited product categories and SKUs, inventory problems for both online and real stores can be caused by:
- Unpredictable consumer demand Tight economic conditions don’t always mean a drop in consumer demand. Sometimes, consumers tend to splurge, especially during holidays. This makes inventory planning almost a matter of behavioral psychology. On top of that, there’s no accounting for consumer tastes. (more…)
As with brick-and-mortar stores, Black Friday and Cyber Monday are critical days for B2C sales. Holiday e-commerce revenues account for up to 40 percent of annual sales for many companies. Be sure your website performs reliably on all types of browsers, mobile devices, etc., to maximize sales during these revenue intensive days.
Being proactive to prevent problems- its not too late
You are reviewing site operations daily to better understand the changes in traffic and to be proactive about solving problems before they turn into outages, delays, or worse yet inventory or supplier problems.
Online retailers must also focus on profiling and optimization for holiday readiness. Studies continue to show correlations between page load speeds and website responsiveness to increased revenue. Black Friday and Cyber Monday are two days you want to be (more…)
During Q1 2012, a commissioned survey of more than 500 consumers in the U.S., across varied income levels and ages, with an equal distribution of genders found that over 80 percent of the responders were more likely to become loyal customers to companies who provide an integrated multichannel experience and web store.
According to the survey, U.S. consumers are shopping a variety of channels and devices, often simultaneously, as new technology is introduced. Shoppers now routinely expect that their favorite companies will be accessible to them anytime, anywhere, via any channel. (more…)
There are more options for creating an e-commerce site than ever before. E-commerce has made it possible for entrepreneurs to extend their reach farther than they could have ever imagined.
The fastest, least expensive way for Microsoft Dynamics and Sage users to launch a fully integrated online store is to connect todays leading web-based ecommerce platforms, like Magento Go or Shopify. These solutions are full featured, yet cost effective and when connected to Microsoft Dynamics or Sage using nChannel can automate item population, inventory synchronization, enable Microsoft Dynamics or Sage to collect web orders and even web customer data. (more…)
In Australia, eBay is the number one marketplace shoppers hit when they purchase online. Amazon isnt even a distant third according to eBay Consulting Expert Miles Clemans of InDemand. Miles and Nerada Stern cofounded InDemand to meet the rigorous demands of companies in Australia that capture significant sales revenue on eBay AU.
While in the states, Amazon captures mindshare for retailers and distributors who use them for listing products as well as for their logistics services eBay rarely gets a second look. Incorporating eBay into your sales strategy can yield big results and heres why: (more…)